Kona coffee has long been admired, but is it truly reaching its full potential on the global stage? Join us as we speak with Kraig Lee, founder of Kona Farm Direct, about his mission to showcase Kona’s place among the world’s most sought-after coffees.With over 30 years of experience, Kraig has pushed the boundaries of what Kona coffee can be—experimenting with SL34, pioneering innovative fermentation techniques, and bringing premium Kona lots to international auctions. Is Kona ready to claim its place in the ultra-specialty coffee scene?Tune in to explore the journey of Kona coffee, the challenges and opportunities ahead, and why now its moment the to shine.