The Curious Creator Podcast

The Curious Creator Podcast

By Jonathan MilanesBusinessEntrepreneurship
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The Curious Creator Podcast episodes

  • Computer Science to Growth Marketing: Tarek Reslan on The Most Important Skill for Marketers | EP6

    From computer science to being a growth marketer and public speaker?

    That’s exactly what Tarek Reslan managed to achieve in a short span of time. He’s also a teacher at Growth Tribe and just happens to be our guest for episode 6 of the Futurist Marketers podcast!

    We talk about:

    - How he discovered growth marketing and what framework to see it as

    - How and why he transitioned from computer science to marketing (and how problem-solving is a must for marketers)
    - What’s it like working at Growth Tribe and why he gets ‘paid to learn’
    - The most underrated but valuable skill all marketers should learn (hint: words)
    - His favourite growth marketing tools (some of which I’ve newly discovered!)

    Please do enjoy the podcast 🙏

    #GrowthTribe #GrowthHacking #GrowthMarketer #GrowthMarketing #MarketingPodcast

    Chapters

    00:00 Trailer

    01:54 Transition from Computer Science to Marketing
    03:39 The Role of AI in Marketing
    06:50 Webinars and Public Speaking
    11:04 Journey to Growth Tribe
    14:25 The Evolution of Growth Marketing
    18:36 Diverse Backgrounds in Marketing
    22:54 Leveraging Digital Presence
    23:52 Top Tools for Growth Marketers
    31:41 The Importance of Copywriting
    34:48 Predictions
    35:40 Growth Tribe

    Shownotes

    https://www.linkedin.com/in/tarek-reslan/

    https://www.youtube.com/c/tarekreslan
    https://growthtribe.io/
    https://www.lyssna.com/
    https://chatgpt.com/
    https://www.semrush.com/
    https://artlist.io/
    https://get.descript.com/1klbul7p5h6g (affiliate link)

    38 min
  • Mastering Mobile App Growth: David Vargas on UA & ASO Strategies for App Marketers | EP 5

    Mobile app marketing is a topic and skill I became widely interested in after consulting with Audible back in 2022 (using paid channels to scale free-trial signups!) - this was my first introduction to the world of User Acquisition/Mobile Measurement Partners (MMP) and App Marketing in general.

    I didn’t realise there was a whole world, community and movement in the area of the economy AND marketing.
    I then transitioned into working full-time at Circl as a UA/Growth Manager and rapidly learned all I could about full-funnel growth using levers beyond UA/ASO.
    I then started to see posts from David Vargas on my LinkedIn feed and saw different approaches to A/B testing, optimising performance marketing campaigns and general good to knows about the different ad networks/SKAN/privacy thresholds.
    For today’s podcast (Episode 5), we have the legend himself and it was truly an honour to have this discussion with him - we geek out and expand on all the following:
    - His background and how he got into the world of mobile app marketing and working for Splitmetric and AppRadar
    - The difference between User Acquisition and App Store Optimisation (& why one is more scalable than the other)
    - Approaches to SKAN 4.0 (Store Kit Ad Network) & Meeting Data Thresholds
    - The best UA/ASO tools, resources and ways to scale apps, even if it's for FREE
    - User quality differences between iOS/Android users (hint: Apple’s are good for you)
    - How AI will disrupt app marketing, especially the management of App Store Optimisation (this is already happening)
    Chapters
    00:00 Introduction
    01:43 User Acquisition and ASO
    05:28 Career Journey in Marketing
    11:53 Transparency in Marketing
    15:18 Navigating SKAN 4.0
    23:35 Defining User Acquisition
    26:33 User Acquisition Channels
    26:55 Monetization Strategies for Apps
    28:40 Mobile Measurement Partners (MMPs)
    31:08 Free Attribution Solutions
    33:30 iOS vs. Android User Quality
    34:43 Splitmetrics and AppRadar
    37:26 User Acquisition and ASO Tools
    44:40 Advice for Aspiring App Marketers
    47:24 Future Predictions
    48:50 Conclusion
    Show Notes
    https://www.linkedin.com/in/davidvargasmontiel/
    My most viewed video on app marketing: https://youtu.be/uVZ69fQPHdM?si=L0LRqLYcSVsQxXih
    https://splitmetrics.com/
    https://appradar.com/
    https://developer.apple.com/documentation/storekit/skadnetwork/
    https://www.applovin.com/
    https://liftoff.io/
    https://unity.com/
    https://www.adjust.com/
    https://www.singular.net/
    https://tenjin.com/
    https://amplitude.com/
    https://mixpanel.com/
    https://appmasters.com/
    https://www.asoebook.com/ (affiliate!?)
    https://phiture.com/
    https://www.appsflyer.com/
    https://firebase.google.com/
    https://www.apptweak.com/en
    #UserAcquisition #AppsFlyer #MMP #MobileMeasurementPartner #ASO #SKAN #MobileAppMarketing

    50 min
  • Parker Miller on Leading Growth for an AI-driven SaaS (Opus Clip) & Carving Your Own Path | EP 4

    Want to know first-hand insights into what it takes to be a Head of Growth for one of the top AI SaaS companies in its vertical (content clipping/repurposing)? Wonder no more. Episode 4 of the podcast is with Opus Clip’s very own Head of Growth, Parker Miller!

    So many goldmines and interesting takes on all things AI, growth and marketing - including discussing:
    - The experience of being a Head of Growth at Opus Clip
    - A very underrated growth loop to acquire more users (hint: aha moment)
    - How to navigate competitors stealing your buzz + general approach to not be overwhelmed
    - Visibility into tech stacks and team breakdowns of a fast-growing SaaS company
    - Why Parker has moved away from chatGPT to Perplexity/Gemini (& so have I)
    You don’t want to miss this episode - lots of juice, transparent insights and an all-round fun conversation. Thanks @parkermiller for being onboard 🙏
    Timestamps
    00:00 Intro
    00:57 How We Met
    03:07 Parker's Marketing Journey
    06:13 The Value of College Education
    11:12 Role and Responsibilities at Opus
    16:07 Effective Growth Channels/Strategies
    25:57 Navigating Competition in Tech
    28:03 Social Media Growth Strategy
    30:41 Team Structure and Collaboration
    33:31 Lessons from Opus Clip
    35:45 Tactical Growth Recommendations
    40:51 Marketing Trends for 2024
    44:02 Entrepreneurial Experience
    49:12 AI Tools and Recommendations
    53:16 Future Predictions in Marketing/AI
    55:59 Conclusion

    Resources and Shownotes

    https://www.linkedin.com/in/parker-miller/
    https://www.opus.pro/?via=5d1f62 (Affiliate Link)
    Blitzscaling Book: https://amzn.to/3yuCRQy (Affiliate Link)
    https://www.linkedin.com/company/junkieappxyz/
    https://www.linkedin.com/company/coniferlive/
    https://www.perplexity.ai/
    https://www.sendspark.com/
    https://gemini.google.com/app
    https://mixpanel.com/
    https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
    https://www.exitfive.com/
    https://www.11x.ai/
    https://www.larksuite.com/
    https://www.heygen.com/
    #Growth #OpusClip #AISaaS

    57 min
  • Georgi Furnadzhiev on Growth Loops & Revenue Optimisation for SaaS Founders | EP 3

    What’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form!

    Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are some of the topics we discussed:
    - Going from Entrepreneurship to Growth Marketing
    - Upskilling with the Big 3: CXL, Growth Tribe & Reforge
    - Building his own SaaS (MarketHackr)
    - How Growth and Growth Teams are Evolving
    - Example of Growth Loops Used by Several Companies (Practical)
    If you’re a marketer, growth advisor, entrepreneur (or about to become one) OR interested in business, this episode is a goldmine. Lots of juicy details, lessons and practical insights, all at the same time. Enjoy and share with your network (if of value) 🙏
    00:00 Introduction
    01:14 Background in Marketing
    05:42 Early Entrepreneurial Ventures
    08:33 Joining Startups and Agencies
    13:39 Building MarketHackr + Joining The Growth Syndicate
    18:31 Personal Growth & Mindset
    22:27 Evolution of Growth Marketing
    28:05 Educational Platforms and Upskilling
    36:38 Trends in Growth Marketing
    40:04 Balancing Business Stages
    40:41 Growth Hacking vs. Growth Marketing
    41:50 Community Building
    46:21 Introducing MarketHackr
    51:39 Lessons from Building MarketHackr
    01:05:25 Predictions for the Future of Growth
    01:05:34 Leveraging AI in Growth Marketing
    01:14:57 Final Thoughts
    #SaaS #GrowthMarketing #GrowthHacking
    https://www.linkedin.com/in/georgi-furnadzhiev/
    https://www.markethackr.com/
    https://www.linkedin.com/company/markethackr/
    https://www.reforge.com/
    http://cxl.com/institute/#_r_futurist-marketers (affiliate link)
    https://stap-budget.net/index.html
    https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,B%20testing%20and%20multivariate%20testing.
    https://growthtribe.io/
    https://www.semrush.com/blog/skyscraper-technique/
    The Lean Product Playbook by Dan Olson
    https://www.bigcommerce.co.uk/glossary/revenue-optimization/
    https://www.joinpavilion.com/
    https://www.thegrowthsyndicate.com/
    https://www.luna.ai/
    https://www.linkedin.com/in/douwewester/
    https://www.refinelabs.com/chris-walker
    https://www.youtube.com/@ChrisWalker171
    https://www.linkedin.com/in/mikelm20/ (MarketHackr Co-founder)
    https://www.linkedin.com/in/koenstam87/ (Personio)
    https://www.personio.com/

    1 hr 17 min
  • Fahhad Mustafa on How To Master & Succeed with Crowdfunding (LaunchBoom, IndieGoGo, Kickstarter) | EP 2

    Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier.

    In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaigns, email marketing and landing page creation). Teaser: he also has an MBA in marketing, so he has both practical AND formal knowledge - lots of goldmines here, as always, enjoy 🙏

    Chapters:

    00:00 Introduction

    00:12 Meet Fahad Mustafa
    00:47 Wedding Photography to Marketing
    01:55 Value of an MBA in Marketing
    03:52 Crowdfunding
    10:40 Becoming a Crowdfunding Expert
    12:29 Balancing Marketing with Personal Life
    14:47 Visual Skills in Digital Marketing
    17:14 Impact of AI on Digital Marketing
    20:32 Shifts in Crowdfunding Strategies
    22:45 Leadership in Marketing Teams
    25:23 Market Research and Product Validation
    26:26 Creating High-Converting Ad Creatives
    28:23 Friction Points
    30:57 Crowdfunding Campaign Strategies
    31:32 Communication in Agencies
    34:57 LaunchBoom Certification
    36:01 Tools and Techniques for Crowdfunding
    39:46 Learning
    46:12 Future of Marketing and Crowdfunding
    48:51 Closing Thoughts

    📚 Shownotes, Resources and Links

    https://www.linkedin.com/in/fahhad-mustafa/

    https://www.launchboom.com/
    https://www.kickstarter.com/
    https://www.indiegogo.com/
    https://www.linkedin.com/company/pledgeprix/
    https://pledgeprix.com/
    https://www.crowdfunder.co.uk/
    The Art of Asking: https://www.youtube.com/watch?v=xMj_P_6H69g
    https://www.startengine.com/
    https://www.launchboom.com/launchkit/

    #crowdfunding #indiegogo #kickstarter

    51 min
  • Ja Yue On Being Commercially Minded as a Paid Social Expert & Tips of Freelancing as a Marketer | EP 1

    We’ve done it, our first official Futurist Marketers podcast episode! I interviewed my dear friend Ja Yue on all things paid social, freelancing, dealing with changes in managing paid advertising campaigns, and AI.

    Plus, the importance of having business acumen (being commercially minded) in today’s world, essentially going beyond a traditional marketer’s role. Enjoy the pod, lots more coming soon 🙏
    ⏳ Topics and Timestamps:
    00:00 Introduction
    00:39 How Me and Ja Met
    02:37 Ja’s Journey into Marketing
    05:47 All Things Paid Social
    10:08 Challenges in Paid Social
    16:16 Agency vs. In-House Role
    21:40 Tools and Resources for Marketers
    24:16 The Importance of Diverse Learning
    29:25 Perspectives on AI
    32:48 Social Media's Impact
    35:30 AI Tools We Use
    39:09 Freelancing Insights
    43:41 Setting Up a Freelance Business
    50:03 Lessons from Freelancing
    55:40 The Future of Marketing
    📚 Shownotes, Resources and Links

    • https://futurist-marketers.pro/
  • https://www.linkedin.com/in/jayue/
  • https://www.yunojuno.com/
  • https://www.linkedin.com/in/george-mack/
  • https://www.linkedin.com/company/nest-commerce/
  • https://www.linkedin.com/in/tim-keen/
  • https://www.linkedin.com/in/abramsjake/
  • https://www.youtube.com/@DylanPondir
  • https://www.youtube.com/@cassandra4533
  • https://www.facebook.com/business/marketing-partners/partner-news/upgrades-to-ads-manager-and-power-editor

    • #paidsocial #marketingpodcast #metaads

    58 min

About The Curious Creator Podcast

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Welcome to The Curious Creator Podcast – a space for honest conversations about life, creativity and the journey of building something meaningful.