The Curious Creator Podcast

By Jonathan Milanes

Welcome to The Curious Creator Podcast – a space for honest conversations about life, creativity and the journey of building something meaningful.

I’m Jonathan Milanes. In each episode, I interview e... more

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FAQs about The Curious Creator Podcast:

How many episodes does The Curious Creator Podcast have?

The podcast currently has 16 episodes available.

The Curious Creator Podcast episodes:

October 30, 2024 Computer Science to Growth Marketing: Tarek Reslan on The Most Important Skill for Marketers | EP6
From computer science to being a growth marketer and public speaker?
That’s exactly what Tarek Reslan managed to achieve in a short span of time. He’s also a teacher at Growth Tribe and just happens to be our guest for episode 6 of the Futurist Marketers podcast!
We talk about:
- How he discovered growth marketing and what framework to see it as
- How and why he transitioned from computer science to marketing (and how problem-solving is a must for marketers)
- What’s it like working at Growth Tribe and why he gets ‘paid to learn’
- The most underrated but valuable skill all marketers should learn (hint: words)
- His favourite growth marketing tools (some of which I’ve newly discovered!)
Please do enjoy the podcast 🙏
#GrowthTribe #GrowthHacking #GrowthMarketer #GrowthMarketing #MarketingPodcast
Chapters
00:00 Trailer
01:54 Transition from Computer Science to Marketing
03:39 The Role of AI in Marketing
06:50 Webinars and Public Speaking
11:04 Journey to Growth Tribe
14:25 The Evolution of Growth Marketing
18:36 Diverse Backgrounds in Marketing
22:54 Leveraging Digital Presence
23:52 Top Tools for Growth Marketers
31:41 The Importance of Copywriting
34:48 Predictions
35:40 Growth Tribe
Shownotes
https://www.linkedin.com/in/tarek-reslan/
https://www.youtube.com/c/tarekreslan
https://growthtribe.io/
https://www.lyssna.com/
https://chatgpt.com/
https://www.semrush.com/
https://artlist.io/
https://get.descript.com/1klbul7p5h6g (affiliate link)
...more
38min
August 28, 2024 Mastering Mobile App Growth: David Vargas on UA & ASO Strategies for App Marketers | EP 5
Mobile app marketing is a topic and skill I became widely interested in after consulting with Audible back in 2022 (using paid channels to scale free-trial signups!) - this was my first introduction to the world of User Acquisition/Mobile Measurement Partners (MMP) and App Marketing in general.
I didn’t realise there was a whole world, community and movement in the area of the economy AND marketing.
I then transitioned into working full-time at Circl as a UA/Growth Manager and rapidly learned all I could about full-funnel growth using levers beyond UA/ASO.
I then started to see posts from David Vargas on my LinkedIn feed and saw different approaches to A/B testing, optimising performance marketing campaigns and general good to knows about the different ad networks/SKAN/privacy thresholds.
For today’s podcast (Episode 5), we have the legend himself and it was truly an honour to have this discussion with him - we geek out and expand on all the following:
- His background and how he got into the world of mobile app marketing and working for Splitmetric and AppRadar
- The difference between User Acquisition and App Store Optimisation (& why one is more scalable than the other)
- Approaches to SKAN 4.0 (Store Kit Ad Network) & Meeting Data Thresholds
- The best UA/ASO tools, resources and ways to scale apps, even if it's for FREE
- User quality differences between iOS/Android users (hint: Apple’s are good for you)
- How AI will disrupt app marketing, especially the management of App Store Optimisation (this is already happening)
Chapters
00:00 Introduction
01:43 User Acquisition and ASO
05:28 Career Journey in Marketing
11:53 Transparency in Marketing
15:18 Navigating SKAN 4.0
23:35 Defining User Acquisition
26:33 User Acquisition Channels
26:55 Monetization Strategies for Apps
28:40 Mobile Measurement Partners (MMPs)
31:08 Free Attribution Solutions
33:30 iOS vs. Android User Quality
34:43 Splitmetrics and AppRadar
37:26 User Acquisition and ASO Tools
44:40 Advice for Aspiring App Marketers
47:24 Future Predictions
48:50 Conclusion
Show Notes
https://www.linkedin.com/in/davidvargasmontiel/
My most viewed video on app marketing: https://youtu.be/uVZ69fQPHdM?si=L0LRqLYcSVsQxXih
https://splitmetrics.com/
https://appradar.com/
https://developer.apple.com/documentation/storekit/skadnetwork/
https://www.applovin.com/
https://liftoff.io/
https://unity.com/
https://www.adjust.com/
https://www.singular.net/
https://tenjin.com/
https://amplitude.com/
https://mixpanel.com/
https://appmasters.com/
https://www.asoebook.com/ (affiliate!?)
https://phiture.com/
https://www.appsflyer.com/
https://firebase.google.com/
https://www.apptweak.com/en
#UserAcquisition #AppsFlyer #MMP #MobileMeasurementPartner #ASO #SKAN #MobileAppMarketing
...more
50min
August 08, 2024 Parker Miller on Leading Growth for an AI-driven SaaS (Opus Clip) & Carving Your Own Path | EP 4
Want to know first-hand insights into what it takes to be a Head of Growth for one of the top AI SaaS companies in its vertical (content clipping/repurposing)? Wonder no more. Episode 4 of the podcast is with Opus Clip’s very own Head of Growth, Parker Miller!
So many goldmines and interesting takes on all things AI, growth and marketing - including discussing:
- The experience of being a Head of Growth at Opus Clip
- A very underrated growth loop to acquire more users (hint: aha moment)
- How to navigate competitors stealing your buzz + general approach to not be overwhelmed
- Visibility into tech stacks and team breakdowns of a fast-growing SaaS company
- Why Parker has moved away from chatGPT to Perplexity/Gemini (& so have I)
You don’t want to miss this episode - lots of juice, transparent insights and an all-round fun conversation. Thanks @parkermiller for being onboard 🙏
Timestamps
00:00 Intro
00:57 How We Met
03:07 Parker's Marketing Journey
06:13 The Value of College Education
11:12 Role and Responsibilities at Opus
16:07 Effective Growth Channels/Strategies
25:57 Navigating Competition in Tech
28:03 Social Media Growth Strategy
30:41 Team Structure and Collaboration
33:31 Lessons from Opus Clip
35:45 Tactical Growth Recommendations
40:51 Marketing Trends for 2024
44:02 Entrepreneurial Experience
49:12 AI Tools and Recommendations
53:16 Future Predictions in Marketing/AI
55:59 Conclusion
Resources and Shownotes
https://www.linkedin.com/in/parker-miller/
https://www.opus.pro/?via=5d1f62 (Affiliate Link)
Blitzscaling Book: https://amzn.to/3yuCRQy (Affiliate Link)
https://www.linkedin.com/company/junkieappxyz/
https://www.linkedin.com/company/coniferlive/
https://www.perplexity.ai/
https://www.sendspark.com/
https://gemini.google.com/app
https://mixpanel.com/
https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
https://www.exitfive.com/
https://www.11x.ai/
https://www.larksuite.com/
https://www.heygen.com/
#Growth #OpusClip #AISaaS
...more
57min
August 03, 2024 Georgi Furnadzhiev on Growth Loops & Revenue Optimisation for SaaS Founders | EP 3
What’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form!
Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are some of the topics we discussed:
- Going from Entrepreneurship to Growth Marketing
- Upskilling with the Big 3: CXL, Growth Tribe & Reforge
- Building his own SaaS (MarketHackr)
- How Growth and Growth Teams are Evolving
- Example of Growth Loops Used by Several Companies (Practical)
If you’re a marketer, growth advisor, entrepreneur (or about to become one) OR interested in business, this episode is a goldmine. Lots of juicy details, lessons and practical insights, all at the same time. Enjoy and share with your network (if of value) 🙏
00:00 Introduction
01:14 Background in Marketing
05:42 Early Entrepreneurial Ventures
08:33 Joining Startups and Agencies
13:39 Building MarketHackr + Joining The Growth Syndicate
18:31 Personal Growth & Mindset
22:27 Evolution of Growth Marketing
28:05 Educational Platforms and Upskilling
36:38 Trends in Growth Marketing
40:04 Balancing Business Stages
40:41 Growth Hacking vs. Growth Marketing
41:50 Community Building
46:21 Introducing MarketHackr
51:39 Lessons from Building MarketHackr
01:05:25 Predictions for the Future of Growth
01:05:34 Leveraging AI in Growth Marketing
01:14:57 Final Thoughts
#SaaS #GrowthMarketing #GrowthHacking
https://www.linkedin.com/in/georgi-furnadzhiev/
https://www.markethackr.com/
https://www.linkedin.com/company/markethackr/
https://www.reforge.com/
http://cxl.com/institute/#_r_futurist-marketers (affiliate link)
https://stap-budget.net/index.html
https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,B%20testing%20and%20multivariate%20testing.
https://growthtribe.io/
https://www.semrush.com/blog/skyscraper-technique/
The Lean Product Playbook by Dan Olson
https://www.bigcommerce.co.uk/glossary/revenue-optimization/
https://www.joinpavilion.com/
https://www.thegrowthsyndicate.com/
https://www.luna.ai/
https://www.linkedin.com/in/douwewester/
https://www.refinelabs.com/chris-walker
https://www.youtube.com/@ChrisWalker171
https://www.linkedin.com/in/mikelm20/ (MarketHackr Co-founder)
https://www.linkedin.com/in/koenstam87/ (Personio)
https://www.personio.com/
...more
1h 17min
July 29, 2024 Fahhad Mustafa on How To Master & Succeed with Crowdfunding (LaunchBoom, IndieGoGo, Kickstarter) | EP 2
Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier.
In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaigns, email marketing and landing page creation). Teaser: he also has an MBA in marketing, so he has both practical AND formal knowledge - lots of goldmines here, as always, enjoy 🙏
Chapters:
00:00 Introduction
00:12 Meet Fahad Mustafa
00:47 Wedding Photography to Marketing
01:55 Value of an MBA in Marketing
03:52 Crowdfunding
10:40 Becoming a Crowdfunding Expert
12:29 Balancing Marketing with Personal Life
14:47 Visual Skills in Digital Marketing
17:14 Impact of AI on Digital Marketing
20:32 Shifts in Crowdfunding Strategies
22:45 Leadership in Marketing Teams
25:23 Market Research and Product Validation
26:26 Creating High-Converting Ad Creatives
28:23 Friction Points
30:57 Crowdfunding Campaign Strategies
31:32 Communication in Agencies
34:57 LaunchBoom Certification
36:01 Tools and Techniques for Crowdfunding
39:46 Learning
46:12 Future of Marketing and Crowdfunding
48:51 Closing Thoughts
📚 Shownotes, Resources and Links
https://www.linkedin.com/in/fahhad-mustafa/
https://www.launchboom.com/
https://www.kickstarter.com/
https://www.indiegogo.com/
https://www.linkedin.com/company/pledgeprix/
https://pledgeprix.com/
https://www.crowdfunder.co.uk/
The Art of Asking: https://www.youtube.com/watch?v=xMj_P_6H69g
https://www.startengine.com/
https://www.launchboom.com/launchkit/
#crowdfunding #indiegogo #kickstarter
...more
51min
July 10, 2024Ja Yue On Being Commercially Minded as a Paid Social Expert & Tips of Freelancing as a Marketer | EP 1
We’ve done it, our first official Futurist Marketers podcast episode! I interviewed my dear friend Ja Yue on all things paid social, freelancing, dealing with changes in managing paid advertising campaigns, and AI.
Plus, the importance of having business acumen (being commercially minded) in today’s world, essentially going beyond a traditional marketer’s role. Enjoy the pod, lots more coming soon 🙏
⏳ Topics and Timestamps:
00:00 Introduction
00:39 How Me and Ja Met
02:37 Ja’s Journey into Marketing
05:47 All Things Paid Social
10:08 Challenges in Paid Social
16:16 Agency vs. In-House Role
21:40 Tools and Resources for Marketers
24:16 The Importance of Diverse Learning
29:25 Perspectives on AI
32:48 Social Media's Impact
35:30 AI Tools We Use
39:09 Freelancing Insights
43:41 Setting Up a Freelance Business
50:03 Lessons from Freelancing
55:40 The Future of Marketing
📚 Shownotes, Resources and Links
https://futurist-marketers.pro/
https://www.linkedin.com/in/jayue/
https://www.yunojuno.com/
https://www.linkedin.com/in/george-mack/
https://www.linkedin.com/company/nest-commerce/
https://www.linkedin.com/in/tim-keen/
https://www.linkedin.com/in/abramsjake/
https://www.youtube.com/@DylanPondir
https://www.youtube.com/@cassandra4533
https://www.facebook.com/business/marketing-partners/partner-news/upgrades-to-ads-manager-and-power-editor
#paidsocial #marketingpodcast #metaads
...more
58min

FAQs about The Curious Creator Podcast:

How many episodes does The Curious Creator Podcast have?

The podcast currently has 16 episodes available.