Even before the Dune: Part 2 popcorn bucket went viral this year, movie theaters have been trying all types of ways to lure customers back. There's reclining seats, expanded menu options, and even more merchandise. Today on the show, we track the rise of the popcorn bucket and its afterlife on eBay.

This piece originally aired on July 23, 2024.

Related episodes:
Coyote vs. Warner Brothers Discovery (Apple / Spotify)
​​Why platforms like HBO Max are removing streaming TV shows (Apple / Spotify)
Is movie night back?

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

To manage podcast ad preferences, review the links below:

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy