In conversation with Kristin Robinson, a reporter at Billboard covering all things music, business, and technology. She's interviewed the likes of Lana Del Rey and Charli XCX, but in this video, we dive into the current state of TikTok’s impact on the music industry, what’s on the horizon with artificial intelligence, and much more!

A huge thank you to Back Market for sponsoring this video. Like me, make them your go-to when buying tech: https://bit.ly/julesterpakxbackmarket

Chapters

0:00 - Intro

0:36 - Back Market partnership

2:14 - Kristin’s Charli XCX cover story

3:55 - What made Brat so successful online and IRL 

7:06 - Lil Mabu’s use of TikTok

7:55 - TikTok’s role in the music industry (2020 vs 2024)

9:50 - TikTok vs Universal Music Group 

13:10 - TikTok dances aren’t the forefront of music marketing anymore

14:06 - Different social media platform’s roles in the music industry

15:52 - Pop Crave, Pop Base, and stan culture

18:20 - Artists being required to post a ton on social media 

22:20 - Going viral in a bad way (ft. Cordelia and Rebecca Black)

30:38 - (P1) Social media intensifying parasocial relationships (ft. Chappel Roan)

33:42 - TikTok causing meteoric rises for artists (ft. Ice Spice)

35:02 - (P2) Social media intensifying parasocial relationships (ft. Doja Cat)

38:31 - Man in Finance first-of-its-kind label deal

40:50 - The disconnect between music’s digital culture and music law

47:15 - Remix creators/curators and accounts on TikTok (ft. ex7stence)

51:57 - DJs receiving pushback at the start

53:40 - The internet is collaborative and copyright laws often don’t align

56:19 - Undisclosed music ads on TikTok (ft. Tinx)

58:35 - Digital marketers creating fan pages and fan fiction narratives (ft. Shaboozey)

1:06:42 - Protecting artists from AI deepfakes (ft. Taylor Swift)

1:11:08 - An artist people should keep up with on social media (ft. Jensen McRae)

1:12:54 - Outro

You can also find Kristin on

Twitter: https://x.com/wordsbykristin

TikTok: https://www.tiktok.com/@wordsbykristin

Instagram: https://www.instagram.com/wordsbykristin/

Cordelia’s music: https://open.spotify.com/artist/07Hw5MsrlNyfsE1UT40FL4

Intro animation by Black Book Studio: https://www.blackbook.studio/

You can also find me on

Twitter: https://twitter.com/julesterpak

TikTok: https://www.tiktok.com/@julesterpak

Instagram: https://www.instagram.com/julesterpak

Twitch: https://www.twitch.tv/julesterpak

Text versions of my videos: https://www.growingdigital.net/

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Join for dialogue and opportunities: https://discord.gg/8ueURBRvc7

Watch or listen on YouTube: https://youtu.be/R8-kG73yIgM

My production gear: https://amzn.to/3OFWWJv

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Business inquiries: [email protected]