Complexity is the enemy of success and one of the biggest mistakes a business owner who’s trying to scale makes.

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I Can't Believe They Said That:

“You only need one journey to craft.” -BP

“Some of y’all need to stop going to masterminds.” -KP

Business is a game of multiplication not addition.” -BP

“You only need complexity when it’s necessary to grow.” -BP

“The math is the path. The path is the math.” -BP

“All the best businesses are boring.” -KP

Key Moments:

Identifying your hero product. (13:56)

Realizing your customer is on a hero’s journey. (15:48)

Choosing integration over innovation. (20:53)

The contribution margin concept. (26:16)

We think we are adding one thing but it’s really times twelve. (27:41)

The minimum effective dose. (38:41)

The Mistakes:

Offering too many product offerings to our customers leaving them confused and overwhelmed. (02:34)

Knowing how to navigate idea land. (17:27)

Complexity mistakes on the content creation front. (34:25)

Falling victim to the shinny object syndrome. (50:39)