Joe and Tom welcome Jackie Dubrovich, Gold Medalist in Fencing at the 2024 Paris Olympics, Entrepreneur, and 2016 Columbia Graduate. Jackie speaks about her memories of Coach Michael Aufrichtig and making fencing a team sport, not individual. She talks about the process of qualifying for the Olympics, the experience and winning Gold. Jackie expands on her long and successful fencing journey, how she got started, and how she became an elite fencer. She also talks about her new fencing club she and her fiance are opening. Jackie also talks about improving wearable tech in fencing and the importance of financial backing to fencing to help them continue their sport, and the little NIL resources given to fencing.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

 

Links:

https://www.linkedin.com/in/jackiedubrovich/

https://www.polarisfencing.com/

https://www.instagram.com/jackiedubrovich/?hl=en

Joe and Mike welcome Andrew Maraniss, Best-Selling Author and Special Projects Coordinator at Vanderbilt University. Andrew speaks about how he became an author, the topics he picks and the lessons he learned from his dad David Maraniss. He also speaks about the power of storytelling, the challenges of shorter attention spans and how his books can help remedy this issue. Andrew also speaks about his work in collegiate athletics, navigating the challenges of a constantly changing industry of college sports, and the power of showing up. Lastly, Andrew speaks about Nashville’s impact on sports and how he conducts research for his books.

Links:

http://andrewmaraniss.com/

​​https://www.linkedin.com/in/andrew-maraniss-9737252/

https://vucommodores.com/vanderbilt-sports-society-initiative/

Joe and Tom welcome Megan Griffith. Megan reflects on her 9 seasons at Columbia and preparing for this upcoming season with all of these changes in college basketball. She also speaks to how she positions the program with NIL and the impact NIL has on students. Megan also speaks about the positive attention on women’s basketball, how we got there and how the future of the game. She also speaks about how the transfer portal affects Columbia and how sustainable this NIL system is. Megan also talks about the training, equipment, performance metrics  in women’s basketball and wearable technology they use. She also talks about the impact of Abbey Hsu and Kaitlin Davis being drafted into the WNBA and why this is what she coaches for. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

 

Links:

IG: https://www.instagram.com/culionswbb/?hl=en

LinkedIn: https://www.linkedin.com/in/megan-griffith-2545133/

Coach’s Bio: https://gocolumbialions.com/sports/womens-basketball/roster/coaches/megan-griffith/3165

Link to conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?aff=oddtdtcreator

Joe and Mike welcome Allen Lumpkin, Executive Director of Team Logistics for the Philadelphia 76ers. Allen talks about his unique path to get to his current role, and the evolution of his job over time. He also speaks to his passion for basketball, being in Philly and building authentic relationships. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

 

Links: 

https://www.linkedin.com/in/allen-lumpkin-a46a67100/

 

Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24

Joe and Tom welcome Scott Lewis, Vice President of Business Intelligence at NYCFC and Faculty Member at Columbia. Scott talks about his current role at NYCFC, the history of business intelligence in sports, and their purpose at sports organizations. He also speaks about what this department looks like for different teams. Scott also discusses the difference between first, second, and third-party data and how various sports properties evaluate it. Additionally, Scott talks about the dedication of NYCFC’s fandom. He also talks about ROI and how his department evaluates data from multiple departments to generate proper measurements. Scott also talks about how team success and AI impact his department. He also talks about his passion for teaching. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

 

Links: 

https://www.linkedin.com/in/scott-lewis-1a55b02/

Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24

Joe and Tom welcome Beth Marshall, Senior Director of Marketing and Communications for Augusta National. Beth details her career and the evolution of his career through working at organizations like the Atlanta Braves.  She speaks to what excited her Augusta. Beth discusses the size of her staff, and gearing up for an event like the Masters. She also discusses Augusta’s relationship with different media outlets, the process of finding media, the use of social media, and the multi-view access to content that has proved successful for Augusta. Beth also talks about the biggest challenges to her job and her communications team at Augusta. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

 

Links: 

https://www.linkedin.com/in/beth-marshall-sportscommunications/overlay/about-this-profile/

 

X: https://x.com/atlsports?lang=en 

Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24

Joe and Mike welcome Adam Tropper, Co-Host of Motorsports Today Podcast and current graduate student at Columbia to talk about his NASCAR media  journey. Adam talks about how he got involved in doing a NASCAR Show, his co-hosts idea to create a show and his fandom of NASCAR. He also talks about the things he learned from getting media access, and creating his own media style. Adam talks about the process for getting media credentials and those who helped him along the way. He also speaks to the business of NASCAR and what makes it so special. Adam also speaks about the growth of the show and getting more recognition. Lastly, Adam embarks advice for establishing a media voice and creating your own brand.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

Links: 

https://www.linkedin.com/in/adam-tropper-bba990204/

https://open.spotify.com/show/41bEUT1G90vIU4b1WrV8qU

Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24

Joe and Mike welcome Carlos Fuentes, student in the incoming class for Columbia's Sports Management Graduate Program. Carlos talks about his unique basketball journey including playing for FC Barcelona when he was 13 and traveling to the USA alone to play basketball when he was 15. He expands on his successful high school career and the adversity he faced to play at Denver. Carlos talks about his passion for NIL, the challenges for international athletes in the US with NIL, and how he was the first student-athlete to broker deals for his fellow teammates. Lastly, Carlos speaks about his love for basketball and the game's future in Europe, as well as the potential of NBA Europe. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

 

Links: 

https://www.instagram.com/carlos.f.e/

https://www.linkedin.com/in/carlos-fuentes-esteve/

 

Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24

Joe and Tom welcome Mary Scott, Senior Associate Director-Career Services at Columbia Sports Management to speak about her career and transition to Columbia. Mary gives insight into her background and how she found a passion for education and career guidance for students. She also talks about what she learned as a student-athlete at the University of Massachusetts, and how her business experience helps with her educational work. She also speaks about leader’s involvement on social media to audiences and how much involvement these leaders should have on these different platforms. Lastly, Mary Scott explains how she plans to help Columbia Students market themselves to succeed in sports. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

 

Links: 

https://www.linkedin.com/in/mary-scott-a6468818/

 

Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24

Joe and Tom welcome Ricardo Fort, Founder of Sport by Fort Consulting and one of the top voices and thinkers in brand marketing and innovation. Ricardo Fort talks about his passion for marketing, his transition to brand marketing in sports, and how his background helped him get a holistic view of sports. He expands on how the sponsorship business has grown in sports, the demands of sponsorships today, and the impact of media on sponsorships. Ricardo also speaks about the metrics brands look at for success for their business, including how it works globally successfully and unsuccessfully. Additionally, Ricardo discusses the different agencies that work with the brand to make these activations come to life outside of the initial contract. Lastly, he talks about AI’s future impact on the brand marketing business and the properties with great potential for successful sponsorship appeal.

 

Links: 

https://www.linkedin.com/in/ricardofort/?originalSubdomain=pt

https://sportbyfort.com/

https://x.com/sportbyfort?lang=en