The Customer Acquisition Podcast

How does a B2B company with a complex product create an effective content strategy with a small team and budget? In this episode, I break down a simple strategy to produce a lot of content strategy that looks expensive, and that unlocks the subject matter expertise in your company.

How do you go from no traction to getting inbound opportunities on a regular basis? In this episode, I give you the three-step framework Nettly uses to help clients move from a company-centric, outbound-heavy model to a buyer-centric, inbound-focused marketing strategy.

How do you select the right strategies, tactics, metrics, and objectives for your marketing campaigns? It all goes back to which buyer awareness stage prospects are in. In this episode, you will learn about the six different buyer awareness stages you need to consider when marketing towards your target audience.

With organic search and social media, buying behavior has shifted. How can companies with complex B2B products and long sales cycles align with how buyers buy, reduce friction in the buying process, and achieve better outcomes for their business?

What are the advantages and disadvantages of gating your content? Using gated ebooks and whitepapers has been the default tactic companies have used to generate inbound leads, but there are drawbacks to this approach. In this episode, I'll discuss why you should consider going open access with your content, and why B2B companies needs to stop focusing on generating MQLs.

What differentiates successful and unsuccessful IoT companies? In this episode, I talk to Benson Chan of Strategy of Things. We discuss why you should stop calling it IoT, his approach to getting clients at conferences, and why you might be confusing your customers when selling IoT.

Your ICP is on Facebook, it is just a matter of being thoughtful when you are creating your audiences and campaigns. In this episode, I'll go through the six audiences you need to create to turn unaware prospects into customers, even if you sell a complex B2B product.

How can you use LinkedIn advertising to build brand awareness, generate sales opportunities, and close more customers without breaking the bank? In this episode, I talk about the mindset you need to be in when advertising on LinkedIn, the types of campaigns you should run, and which ad formats you should use or avoid.

Facebook can be an amazing advertising platform for B2B companies that sell complex products and services in a long sales-cycle. In this episode, we cover the common mistakes companies do when advertising on Facebook, how to structure your campaigns, and how to find your perfect audience.

How do you run ABM campaigns with a low advertising budget, a simple tech stack, and a small team? In this episode, we talk to Vladimir Blagojevic from FullFunnel about the biggest ABM myths and common mistakes, how to warm-up and engage with your target accounts, how little tech you actually need to succeed with account-based marketing.