What if you could learn the secrets of marketing success from the best in the business? That's exactly what we did in this episode, where we had the privilege of chatting with TJ Kelly, a marketing expert who attended the Traffic and Conversion Summit in 2024. He revealed some of the cutting-edge techniques that are transforming the way marketers reach and engage their audiences, such as geo-targeting, customer journey mapping, and Pinterest marketing. He also shared some of the key takeaways from the summit, where he learned from the likes of Richard Branson and Damon John, who inspired him to be more empathetic, data-driven, and innovative in his marketing endeavors. This episode is a must-listen for anyone who wants to stay ahead of the curve and master the art and science of marketing.

Chapters:

• 00:00:00 - Welcome: Journey into Customer Acquisition and Engagement
• 00:02:22 - A Tour of Varied Marketing Conferences and Their Impact
• 00:04:29 - Deep Dive: Geo-targeting's Revolutionary Role in Marketing
• 00:09:55 - Pinterest: A Key Player in Sustained Traffic Generation
• 00:12:58 - Decoding Marketing Math: The Predictive Edge
• 00:15:23 - Crafting Effective Offers for Optimal Lead Generation
• 00:17:46 - Research as the Backbone of Effective Marketing
• 00:18:34 - Reddit: An Unconventional Source of Market Insight
• 00:21:27 - Special Mentions: Innovative Contributions from Christine Marie and Scott Cunningham
• 00:24:55 - The Future of Marketing: AI's Expanding Influence
• 00:26:46 - Lessons from the Greats: Richard Branson and Damon John's Marketing Mastery
• 00:31:56 - Wrapping Up: Looking Forward to the Next Wave in Marketing

Links and Resources:

• TJ Kelly
• LinkedIn
• Twitter
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We are looking back at the complexities and evolving landscape of Google Ads. The conversation covers a wide range of topics, including the importance of adhering to policy compliance to avoid account suspension, the shift from single keyword ad groups to broad match targeting, and the increasing role of AI in ad campaign management. The team also addresses specific strategies for managing budgets, targeting niches, and the nuances of location targeting. A significant focus is placed on the future of search ads in an AI-dominated landscape, highlighting the transition from keyword-centric approaches to AI-driven strategies. Insights into Performance Max and its impact on campaigns with repeat customers, as well as best practices for brand campaigns and high-ticket item advertising, offer listeners valuable takeaways for optimizing their Google Ads campaigns.

Chapters:

• 00:00:00 - AI, Performance Max, and Search Generative Experience
• 00:00:19 - Optimizing Google Ads for Reengagement and Customer Lifecycle Goals
• 00:07:55 - What's Next for Google Advertising? AI, Keywords, and Beyond
• 00:15:10 - Leveraging Insights to Boost Lead Quality in Google Ads and Facebook Ads

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We dive into the topic of content marketing and how it can help you grow your brand and your business. We visit 3 past CAS episodes. Where they share their insights, tips, and strategies on how to create content that attracts, educates, and engages your audience. You’ll learn how to use content to build trust, authority, and loyalty, how to repurpose your content across multiple platforms, how to measure your content’s performance, and how to overcome common challenges and misconceptions. Whether you’re a beginner or a seasoned content marketer, you’ll find valuable and actionable advice that you can apply to your own content creation process.

Chapters:

• 00:00:00 - Creating Content that Converts
• 00:00:12 - From High-Intent Keywords to Top-of-Funnel Content
• 00:07:50 - Lost in the Crowd? Differentiating Your Brand in a Sea of Sameness
• 00:12:33 - Unveiling the Testimonial Magic: Discover the Power of Personal Experiences

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this rewind episode, you’ll learn how to write persuasive copy for multiple clients across different niches and audiences. You’ll discover how to research, write, and test copy that taps into the customers’ emotions, needs, and desires. You’ll also learn how to adapt your voice, tone, and language to suit each project, and how to leverage tools like Chat GPT to speed up and improve your copywriting process. Whether you’re new to copywriting or a seasoned pro, you’ll find valuable tips and insights in this episode that will help you take your copywriting skills to the next level.

Chapters:

• 00:00:00 - The Best Practices for Writing Copy that Resonates with Your Audience
• 00:00:11 - Navigating the Complexities of Crafting Effective Copy
• 00:11:06 - Confessions of a Copywriter...
• 00:19:46 - How to Build Ad Creatives That Drive Sales and Grow Your Business

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024.

Chapters:

• 00:00:00 Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 2024
• 00:01:00 Post-Holiday Marketing Reflections: Black Friday & Cyber Monday Insights
• 00:03:28 2023 Marketing Strategy Review: Lessons Learned
• 00:08:12 Forecasting 2024: Trends and Marketing Predictions
• 00:11:51 Streamlining Marketing for Greater Impact in 2024
• 00:16:53 Aligning Marketing with Company Mission: A Strategic Approach
• 00:20:26 Demystifying Marketing Metrics: Making Sense of the Numbers
• 00:23:33 Upper Funnel Marketing: Strategic Planning for Brand Awareness
• 00:25:23 Leveraging Competitor Insights and Organic Social Media
• 00:27:13 Ethics in Marketing: The Importance of Content Permission
• 00:29:27 Engaging Audiences: The Role of Lead Magnets
• 00:30:09 Maximizing Engagement: The Effectiveness of Free Activities
• 00:33:22 Interactive Marketing: Using Quizzes for Customer Engagement
• 00:38:36 Conversion Strategy: Effective Planning for Tangible Results
• 00:45:53 Adapting to an Election Year: Marketing Strategies and Considerations

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We are digging into the intricacies of Meta's Advantage+ Shopping Campaigns. Join the team from Tier 11, as they explore the innovative features and strategies behind these campaigns. They discuss the importance of creative diversity, the impact of iOS 14 updates, and the integration of machine learning in optimizing campaign performance. They offer listeners a deep dive into the future of e-commerce advertising and how to harness these new tools for enhanced online shopping experiences.

Chapters:

• 00:00:00 - Kickoff to Meta's Advantage+ Shopping Campaigns
• 00:02:30 - Evolution for Facebook Media Buyers
• 00:04:45 - Enhancing Offer Performance Strategies
• 00:08:00 - Deep Insights on Offer Strategy Implementation
• 00:10:40 - Offer Categories and Audience Targeting Techniques
• 00:14:37 - Meta's AI and Hashtag Usage in Campaign Copy
• 00:17:35 - Harnessing Creative Diversity in Digital Campaigns
• 00:20:15 - Effective Budget Management for Campaign Stability
• 00:23:30 - Analyzing Metrics for Better Spend Efficiency
• 00:26:17 - Strategies for Black Friday Campaign Readiness
• 00:28:00 - Last-Minute Prep for Successful Sales Days
• 00:31:00 - Concluding Insights on Campaign Optimization

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tom and Landon dive into the intricate world of advertising in restricted categories. They navigate through the challenges and innovative strategies essential for thriving in environments with stringent advertising limitations. They explore the importance of data-driven insights, the art of crafting compelling narratives, and the subtle nuances of targeting specific audiences. Landon shares his knowledge for anyone looking to excel in the complex landscape of restricted category advertising, offering a unique blend of creativity, strategy, and adaptability.

Chapters:

• 00:00 - Kickoff: Exploring Advertising in Restricted Categories
• 02:00 - Delving into the Post-Click User Experience
• 04:00 - Expanding the Conversation: Beyond Surface-Level Questions
• 06:00 - The Comprehensive Approach to Advertising
• 08:00 - Strategies for Consistent Marketing Solutions
• 10:00 - Proactive Communication: Alerting Clients to Emerging Issues
• 12:00 - Deep Dive: The Crucial Role of a Marketing Strategist
• 14:00 - Real-World Problem-Solving in Advertising
• 16:00 - Balancing Problem-Solving with Empathy in Client Relations
• 18:00 - The Critical Need for Client Transparency and Openness
• 20:00 - The Art of Hypothesizing and Testing in Marketing
• 22:00 - 'Fire Bullets, Then Cannonballs': A Strategy for Scaling Campaigns
• 24:00 - Navigating the Unpredictability of Marketing Experiments
• 26:00 - Case Study Analysis: Reducing Client CPA
• 28:00 - Maximizing the Power of Digital Marketing Tools
• 30:00 - The Unexpected Impact of Beige Backgrounds in Ads
• 32:00 - Understanding Why Some Marketing Successes Are Unique
• 34:00 - Investigating the Factors Behind Successful Campaigns
• 36:00 - Embracing Continuous Innovation for Enhanced Market Visibility

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.

Chapters:

• 00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting
• 00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics
• 00:06:15 - YouTube's Role in Google Advertising and Conversion Insights
• 00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?
• 00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights
• 00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal
• 00:18:46 - Understanding Your Business Funnel for Conversion Success
• 00:21:37 - Personalized Audiences with Google's Search Themes Feature
• 00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns
• 00:30:16 - Performance Max Campaigns: Unleashing Their Potential
• 00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns
• 00:33:38 - Adapting to Google Ads Changes for Campaign Triumph
• 00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-October

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We dive into the dynamic interplay between innovative marketing strategies and the evolving landscape of user-generated content. The team from Tier 11 takes you through the nuances of creating compelling product pages that resonate with consumers, the art of leveraging UGC to amplify brand messaging, and the psychological intricacies involved in marketing high-ticket items. We explore the creative approaches to advertising that break through the noise, from fitness models to space-saving digital gyms, and the importance of diversifying content to avoid limiting a brand's reach.

Chapters:

• 00:00:00 - The Psychology of Scents: Citrus vs. Menthol's Impact on Memory and Attention
• 00:02:12 - Twizzler vs. Red Vines: East Coast vs. West Coast Delight Debate!
• 00:05:33 - Product Mystique: Crafting Engaging Product Pages for Customer Connection
• 00:06:30 - Fit and Fearless: Former CrossFit Champion Redefines Home Workouts
• 00:09:38 - Millennials' Solution: Portable Floor-mounted Devices for Compact Living Spaces
• 00:11:23 - Confidence Building: Leveraging UGC and Tailored Ads for Enhanced Product Pages
• 00:14:27 - Tailored Fitness: The Power of Specialized Training Programs for Results
• 00:16:32 - Goldmine Potential: Lifetime Value and Partnerships in the Fitness Industry
• 00:19:26 - Citrus Scents vs. Menthol: Memory Enhancement Beyond the Ordinary
• 00:24:07 - Standing Out in a Crowded Market: What Sets Our Ads Apart
• 00:25:07 - Blog Posts' Potential: Seizing the Opportunity for Effective Advertising
• 00:27:35 - Unforgettable Advertising: Creating Memorable Images that Resonate
• 00:32:32 - Unconventional Approach: 10 Boundary-Pushing Ad Ideas
• 00:35:55 - Irresistible Hooks: The Art of Intriguing Product Page Design
• 00:37:20 - Targeted Language Magic: Maximizing Conversions for Quick Buys and Extended Purchases

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tom and the team from Tier 11 dive deep into the evolving landscape of brand marketing, drawing insights from Meta's recent summit and the innovative strategies employed by brands like Wendy's. From the importance of a brand's social media presence to the concept of 'mental availability', they uncover the nuances that make a brand stand out in today's digital age. With discussions on influencer marketing, the journey of brand engagement, and the authenticity factor.

Chapters:

• 00:00:00 Wendy's Digital Prowess: Mastering Engaging Social Media Campaigns
• 00:03:09 Synchronizing Brand and Performance: A Strategy for Sustainable Growth
• 00:07:57 Instagram's Magic Touch: Crafting a Brand's Solid First Impression for Lasting Relationships
• 00:10:14 The Instagram Evolution: Shaping the Path from Discovery to Purchase
• 00:13:58 The Tiffany Transformation: Adapting to Millennial and Gen Z Preferences
• 00:17:29 Beyond Traditional: Embracing the Limitless Journey of Gen Z Consumers
• 00:22:56 Inclusion in Spotlight: From Super Bowl Ads to Connecting with Core Audiences
• 00:25:58 The Duolingo Dilemma: Weighing its Continued Relevance
• 00:27:05 Embracing Multi-Generational Marketing: Addressing Both Young and Mature Audiences
• 00:31:00 Walking the Tightrope: Measuring Success Beyond Immediate Outcomes
• 00:33:15 Setting the Sail: Crafting Enduring Marketing Strategies for Tomorrow's Landscape
• 00:39:02 Authentic Outreach: Equipping Sales Teams to Penetrate New Markets
• 00:42:18 Wendy's Winning Strategy: Harnessing Social Media Waves for Enhanced Engagement

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!