The Customer Acquisition Show

What is the purpose of business?

Some business owners want to build a community. Others want to leave a lasting mark on this world. And others want to create generational wealth. All those things are compelling reasons to be in business, but the sole purpose of a business is to generate profit. Businesses need to make as much profit as possible while spending as little money as possible to be successful - and there is no better way to do that than through effective digital marketing. 

On today's episode, Ralph Burns talks about the sole purpose of a business and the role of digital marketing in driving the profitability of a business. 

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

00:30 What is the purpose of a business?

01:24 Why businesses cannot exist without profitability

03:09 3 proven ways to grow your business

04:40 How to uncover your ideal customer avatar 

06:08 Ways to increase customer's average order value

08:05 How to acquire more customers from ice-cold traffic

09:56 Customer Acquisition Costs and why it matters

12:00 How much are you willing to pay for a new customer?

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tiereleven.com

Get your queries answered here: [email protected]

What advertising strategies are working right now in Meta?

On today's episode, Tom Meridith talks to two advertising wizards from Tier 11 - Kobi Topaz, the Director of Performance, and Jonathan Floril, one of the company's senior media buyers. The trio introduces a recurring episode where they'll be talking about what's currently working in Meta and all other social advertising platforms.

Tune in to hear some of the smartest marketing minds discuss the things that are working on Meta today, how Facebook is trying to counter the recent iOS14 update, and the benefits of multi-channel ad testing.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

00:24 How to get the most out of Meta's lifetime budget feature 

03:07 Running ads without a call to action

04:19 Comparing native versus polished ads

06:00 The effectiveness of broad versus custom match ads 

08:38 What are "instant experience" ads?

11:45 Facebook's solution to iOS14

14:29 Are Nextdoor ads the best way to gain local customers?

19:04 The basics of Pinterest advertising 

21:00 Buyer sentiments for Black Friday, Cyber Monday

23:36 The right way to use lifestyle images

25:40 How to balance your ad budgets

28:44 Parting thoughts 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tom's LinkedIn

Tiereleven.com

Want to learn how to acquire more and better customers without increasing your marketing budget?

On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how you can use it to get more customers and increase their long-term value. If you're struggling to scale your business, you only need to learn one thing - how to convert cold traffic. The more successful marketers and business people know how to turn total strangers into paying customers. 

Tune in to hear Ralph break down how the CaAMP framework can help you maximize ad budgets and get as many ideal-fit customers as possible, from as many channels as possible. 

IN THIS EPISODE, YOU'LL LEARN:

00:00 Tier 11's Ad Amplifier System

01:58 Breaking down the Customer Acquisition Amplification system (CaAMP)

04:11 Different messaging for different levels of traffic

05:30 The basics of using the Creative Lab

06:32 The three types of traffic in the traffic harmonizer

09:32 What is the conversion architecture?

11:13 Using email marketing campaigns to re-engage cold leads 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Ralph's LinkedIn

Tiereleven.com

Google's Performance Max is changing advertising as we know it. What is working right now, and how are the experts using it to drive client results? 

On today's episode, the brains behind Tier 11's Google Advertising Division discuss how to get the most out of Google Performance Max - from the recent updates to everything that's working now and what to expect going forward. 

Tune in to hear how you can optimize your advertising through Google's channels, find customers where they are, and drive performance based on your specified conversion goals.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

02:51 The transition from smart shopping to Performance Max

04:43 A unified approach to Google and Facebook advertising

06:48 How marketers should be approaching creatives for Performance Max

09:50 The kind of video ads that work for YouTube

11:41 What not to do when using Performance Max

15:40 Performance Max for lead generation

18:17 Click farms and the optimization cycle of doom

21:08 Qualifying phone leads and why it's important 

24:17 Does P-Max cannibalize search campaigns?

27:40 The benefits of running P-Max and search campaigns simultaneously 

29:09 Video marketing: Raw versus polished ads 

31:39 The overall strategy for selling a $2500 course

34:15 SEO versus Performance Max: Which one is more effective?

38:05 Understanding the basics of competitor campaigns

41:55 Getting the most out of the Google ecosystem

44:22 Why the Tier 11 Team is the best at what they do

46:49 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tiereleven.com

Get your queries answered here: [email protected]

What is Customer Acquisition Amplification, and how can you use it to scale your business?

On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how they use it to get more customers and increase their long-term value. If you're struggling to scale your business, here's something you should know: You don't need more traffic, you need more customers. Traffic is essentially useless if you cannot convert them into paying customers. 

With $100 million per year in managed ad spend, Ralph and his team know a thing or two about maximizing ad budgets and getting as many ideal-fit customers as possible. Tune in to hear him share how the CaAMP framework can help you get more customers from as many channels as possible while sticking to your budget.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:12 Tier 11's Ad Amplifier System

03:15 Breaking down the Customer Acquisition Amplification system (CaAMP)

08:30 The three types of traffic in the traffic harmonizer

11:55 What is conversion architecture?

13:34 Getting the most out of email marketing campaigns 

15:08 Case study - 6x increase in ad spend and 25x increase in ROAS  

18:05 How to deploy CaAMP

23:30 The deep dive research + analysis framework

26:14 How to run your research through a messaging lens

29:01 Using the customer avatar to clarify your message

32:27 How to use the Kaizen Kreative to build advertising unicorns 

34:37 The "transformational story" video ad formula

36:44 Parting thoughts 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Ralph's LinkedIn

Tiereleven.com

Are you a growing business looking to unlock your online potential?

On today's episode, Tom Meridith talks to Olha Olashyn, the Lead of Cornerstone Division at Tier 11. Cornerstone is Tier 11's solution for growing brands ready to dip their toes into paid customer acquisition. As Olha explains, every offer you put out has to bring value. It doesn't matter what you sell or what channels you use; if your offer does not have some sort of value in it, it's just a waste of time. 

Tune in to hear Olha share how they typically help their clients grow, some of the case studies that show the efficacy of their work, and how small businesses can scale their ad spend without breaking the bank.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:08 Olha's journey to Tier 11

02:54 Why Olha decided to pursue digital marketing 

05:28 Inside Tier 11's newest division - Cornerstone 

08:06 Key requirements for media buyers joining Cornerstone 

10:56 How to identify best-fit customers

13:37 Understanding conversion architecture at Tier 11

14:58 Media buying success stories

19:32 What to expect after joining Cornerstone

21:02 Steps to an effective customer onboarding

24:05 Scaling your offers with speed and efficiency 

25:32 Why you need to diversify your social media presence

29:10 Marketing offers you believe in

32:44 What is an offer?

33:54 Parting thoughts 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tom's LinkedIn

Olha's LinkedIn

Tiereleven.com

Get More Info About Cornerstone HERE