The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy

This episode examines the role of third-party cookies in marketing and the shifting landscape due to privacy regulations like GDPR and CCPA. Hear about innovations like Google's Privacy Sandbox, first-party data strategies, and how companies, big and small, are navigating these changes. Discover how building consumer trust and embracing privacy-first approaches are paving the way for the future of digital marketing.

In this episode, Andreas explores how AI is revolutionizing customer engagement with emotional recognition technologies and reshaping marketing through generative AI and NLP. Real-world examples showcase AI's impact on personalized experiences, innovative campaigns, and the ethical considerations surrounding its use. Andreas also shares insights from collaborative research and education programs equipping future marketers with essential AI skills. This episode is based on Andreas' co-authored publication with Giulia Pavone (Kedge Business School) and Lars Meyer-Waarden (Toulouse Capitole University): "From analytics to empathy and creativity charting the ai revolution in marketing practice and education".