Your customer experience is only as strong as your internal culture. In this episode, we uncover how employee engagement, or lack thereof, directly impacts how customers perceive and interact with your brand. We explore real-world examples of businesses thriving (or failing) based on their internal alignment and back it up with research.

We’ll also discuss key symptoms of a culture-customer disconnect and provide three actionable strategies to ensure your employees live and breathe the brand promise—because what happens inside your business never stays inside.

Take the Breathing Brand Assessment to see if your brand alignment is setting your customers up for success.

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Thank you for listening to the Breathing Brand© Podcast! Until next time, I hope you make every breath count. For more information about mobilizing your brand experience, please visit https://www.phrazo.com.