Your customer experience is only as strong as your internal culture. In this episode, we uncover how employee engagement, or lack thereof, directly impacts how customers perceive and interact with your brand. We explore real-world examples of businesses thriving (or failing) based on their internal alignment and back it up with research.

We’ll also discuss key symptoms of a culture-customer disconnect and provide three actionable strategies to ensure your employees live and breathe the brand promise—because what happens inside your business never stays inside.

Take the Breathing Brand Assessment to see if your brand alignment is setting your customers up for success.

Support the show

Thank you for listening to the Breathing Brand© Podcast! Until next time, I hope you make every breath count. For more information about mobilizing your brand experience, please visit https://www.phrazo.com.

In this podcast episode, Jean Rakich delves into the transformative role of mentorship in leadership. We explore how working alongside other leaders not only sharpens individual skills but also creates a ripple effect, empowering entire teams to embody and sustain a shared mission.

Listeners will gain insights into the dynamics of mentorship and the power of shared experiences. Jean shares personal stories about leading a team of trainers, highlighting how consistent support and guidance fostered growth and alignment in the team's approach to their work.

Support the show

Thank you for listening to the Breathing Brand© Podcast! Until next time, I hope you make every breath count. For more information about mobilizing your brand experience, please visit https://www.phrazo.com.

In this episode, we dive into the intersection of AI and branding, exploring why emotional intelligence (EI) remains essential even as technology advances. While AI can streamline tasks and provide helpful insights, it lacks the depth and nuance of human connection. We discuss key limitations of AI in fostering meaningful relationships and examine how EI—our ability to understand, empathize, and connect with others—is crucial for building a “breathing brand.”

Listeners will discover actionable ways to incorporate EI into their teams. These small but impactful practices can transform organizational culture, driving stronger team bonds and boosting overall business performance. To help you assess your brand’s emotional health, we’re offering a free assessment available at phrazo.com. Join us for insights into creating a brand that truly connects and leaves a lasting impression.

Support the show

Thank you for listening to the Breathing Brand© Podcast! Until next time, I hope you make every breath count. For more information about mobilizing your brand experience, please visit https://www.phrazo.com.

In this episode of The Breathing Brand© Podcast, Amanda Nelson joins us to explore how leaders can bring their brand’s mission, vision, and values to life through engaged teams. Amanda shares personal stories of leadership growth, insights from mentors, and actionable strategies for connecting people to a higher purpose.

We discuss the challenges of staying inspired in leadership, how to maintain personal identity while meeting professional demands, and the importance of building teams that feel valued and aligned with the brand promise. Amanda also opens up about what it takes to stay grounded during tough moments and why reconnecting with a personal “why” is essential to long-term success.

Support the show

Thank you for listening to the Breathing Brand© Podcast! Until next time, I hope you make every breath count. For more information about mobilizing your brand experience, please visit https://www.phrazo.com.

In this episode of The Breathing Brand© Podcast, we focus on the pivotal role managers play in leading their teams to success. We explore the foundational aspects of management—understanding the unique skills, competencies, and personalities of each team member—and how this understanding fosters trust. We'll dive into the four critical areas every manager should master: building interpersonal trust and connection, ensuring team alignment with the brand’s mission and goals, equipping the team with the tools and knowledge they need to excel, and measuring for ongoing success. Join us as we break down the manager’s blueprint for guiding a thriving, engaged team.

Support the show

Thank you for listening to the Breathing Brand© Podcast! Until next time, I hope you make every breath count. For more information about mobilizing your brand experience, please visit https://www.phrazo.com.

In this episode of The Breathing Brand© Podcast, we explore the critical role that leaders play in sustaining the heartbeat of a brand. We dive deep into how leadership can keep the company’s vision alive and thriving, ensuring that the mission and values resonate throughout the organization. Listeners will gain insights into how leaders can create alignment, maintain focus, and continuously inspire their teams to live out the brand’s purpose. Whether you’re leading a small team or a large organization, this episode will equip you with the tools to lead with vision and breathe life into your brand.

Support the show

Thank you for listening to the Breathing Brand© Podcast! Until next time, I hope you make every breath count. For more information about mobilizing your brand experience, please visit https://www.phrazo.com.

In this episode we'll unpack what a Breathing Brand© is, what it means to organizations, as well as why it's so important. We'll also talk about who our audience is and how they might benefit from these conversations. 

Support the show

Thank you for listening to the Breathing Brand© Podcast! Until next time, I hope you make every breath count. For more information about mobilizing your brand experience, please visit https://www.phrazo.com.

In our very first episode, we'll make some introductions, lay the foundation for how to create brands that breathe, and highlight a brand experience that could be improved by using our Breathing Brand© Process.

Support the show

Thank you for listening to the Breathing Brand© Podcast! Until next time, I hope you make every breath count. For more information about mobilizing your brand experience, please visit https://www.phrazo.com.