With the right attitude, business relationships, instead of being a depreciating asset, could be transformed into compound interest that pays you over and over. Getting your business in the right relationship mindset is the business of Zvi Band, CEO/Co-Founder at Contactually, a SaaS-based intelligent customer relationship management (CRM) platform for relationship-oriented industries that helps users develop and strengthen authentic, long-lasting relationships. Band is also the author of the upcoming book Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals (publishing April 5, 2019).

If your customers can’t trust you, how long will you stay in business? Probably not long. You’ll dwindle, flounder, and grasp for meaning and a customer base, but at the end of the day, if your customers don’t feel like they can trust you, you may as well close up shop.

At the center of everything, at the core of your business, what is the most important metric that your business can measure? 
The customer experience.