Today’s episode is all about the customer’s experience. I feel like we equate it to customer service, and that it’s just something that we have to do rather than something that we get to do as business owners and as brands. As people, any interaction with customer service is usually one that you’re super frustrated because you’re coming in with a problem and get sub par experience of how that problem is handled.

Customer expectations are higher than they’ve ever been. As customers, we have so many more choices than we’ve ever had before. We’ve become more discerning about our choices and we believe that every choice that we make says something about who we are. Of course, this isn’t always true; sometimes we’re asleep in our choices or we’re operating on autopilot. As a business or brand, you don’t want to cater to the customer operating on autopilot because they’ll eventually abandon you. You want to remember that customers are both emotional and practical and figure out how to appeal to both sides.     

In this episode Elizabeth shares:

• Processes and protocols that appeal to the practical side of experience
• The value of understanding your customer’s needs on an emotional level
• What it means to hold a customer throughout their experience
• Operating on survival mode and spending time in our heads, outside of our bodies
• Why you should humanize your business or brand
• How customers want choices to feel good and to be a reflection of them before and after a purchase   

If you want to keep the conversation going, you can find me on Instagram or my Website. If today’s episode was at all inspiring to you, please leave a 5-star review on iTunes I would be so grateful. Please also share this episode with anyone you feel needs it, because what the world needs is more people who have come alive.