We all say customers are the lifeblood of the business—but do we really understand what they want?
 In this episode of Manager Matt, we challenge the old saying “the customer is always right” and get back to basics.

Customers don’t want miracles or perfection. They want an easy life: no drama, no surprises, clear communication, and confidence that delivery will happen on time and in full. We talk about why communication beats perfection, how trust is built when things go wrong, and why your most forgotten customers might be the ones inside your own business.

If you want stronger relationships, fewer escalations, and customers who are hard to replace, this one’s for you.

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