Paul and Ed debate whether it makes more sense for a DTC company to handle logistics and shipping from one center or if a “micro-center” strategy might work better.  Here's a reference to the map Paul discusses.  Thanks to our listener Eric for the question.

They also dig into the different models that Y Combinator and Tech Stars chose 

Paul also has an announcement about some changes coming up for him and his current venture.

Lastly, Ed manages to weave his fascination with Costco into a discussion about making the customer the center of what DTC companies do.

If you've got a comment or question for the show, you can e-mail us at [email protected].  You can find Paul online @paulsingh and Ed @pizzainmotion.