In today’s episode, Yoav and I talk about hidden profits you can leverage using direct response basics even experienced marketers ignore… How to double (or triple) your opt-In rate and sales from organic traffic The one component on Glenn’s funnel that has the highest sales conversion rates Five different ways to produce highly-effective presales content

In this unusual episode, Yoav and I bridge from the fundamentals of online advertising into several powerful tips for creating endless advertising profits… Why combining paid AND free traffic can multiply your profit tenfold… The “PAS” model for advertising, and how it naturally leads to powerful ads which can sell like ice cream in the

David Rothwell runs an unusually good (and unusually passionate) AdWords management company which specializes in Google Product Listing Ads and Shopping Feeds for e-commerce companies.   In this interview you’ll discover everything you ever wanted to know about this little-understood element of Google real estate: How to ‘optimize’ your products on the merchant center so

Smack me in the head with a spatula if you don’t agree…Daryl Urbankski is one interesting, INTERESTING guy!!  He’s built several six figure businesses, worked with some of the top names in marketing you’ll probably recognize, and managed several rather serious and unexpected life transitions.  But that’s not really the most interesting thing about Daryl.  What’s most

Most psychologists will admit they went into the field at least in part to help THEMSELVES… Because listen, we ALL know we were at least a little crazy to begin with. That’s why inside mental health circles most of us joke that WE are the craziest mofo’s around! Well, I USED to think mental health

In this episode of The Customer Machine affectionately titled “Bullets for Bozos” you’ll learn a powerful, step by step formula for writing effective marketing bullets. AND you’ll see: How to obliterate writer’s block… Why bullets are the first step towards becoming a copywriting black-belt… How beginners who’ve never written a single letter can produce effective

Persimmons are far and away my favorite food. They outrank everything including chocolate, pasta, pizza, bread and butter, bagels, black and white cookies, onion soup, salmon, fried clams, applesauce… even my Mom’s tuna casserole (sorry Mom!) In fact, as they’re only available for about 6 weeks in the fall each year, if you happen across a ripe one in February, I might be willing to sell

Virtually every marketer knows the critical importance of having a Unique Selling Proposition… the reason for prospects to choose YOUR product or service over every other available option in the market (including the option of doing nothing!)   But how do you find yours?  In this truly spectacular episode of The Customer Machine my partner Yoav

In today’s full length interview you’ll hear David Deutsch, one of the world’s foremost A-List copywriters, talk extensively about how to weave STORY into your copy in a very unusual and different way! Everyone talks about us being wired for story and the need to sell with story… but in this episode you’ll hear about

There is perhaps nothing harder in marketing than getting the attention of doctors, attorneys, and other overworked professionals who work for high-dollar-per-hour compensation… Why should they bother with YOUR sales presentation? What’s worse, when you’re operating in these industries you’re often also dealing with a bowl full of regulations that eviscerate your normal marketing arsenal.