Marketing on the Move

The Customer Value Journey | Marketing on the Move #10


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The Breezy Company introduces and explains the steps along the Customer Value Journey, which is a framework that describes the complete process a customer undertakes when interacting with a brand or business.


00:00:56 - Introductions

00:03:01 - Customer Value Journey

00:04:52 - Organic VS Paid

00:09:44 - Engagement

00:13:52 - Endorsement

00:15:27 - Subscription

00:19:23 - Conversion

00:22:16 - Excitement

00:25:45 - Ascend

00:26:48 - Advocation

00:30:50 - Ending


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Marketing on the MoveBy The Breezy Company