The CustomerX Files with Alison Bukowski

On this episode of The CustomerX Files, Alison is joined by Antu Buck, Director of Customer Marketing & Community at Gigamon. Antu shares several pearls of wisdom on the importance of creating a 30-60-90 day plan, whether you're new to building a program or just looking to refresh an existing one. Everything from the data required, key questions to ask, and tips and tricks for accelerating efforts that will set you up for long-term success...plus some bonus insights into the mind of a sales person (Antu used to be one!). Take a listen!

On this episode of The CustomerX Files, Alison is joined by Point of Reference customer and Global Customer Advocacy Manager, Kristin Sanderson. The discussion centers around the unique, but essential combination of how relationships contribute to revenue - and how we measure the value of those relationships when considering the business bottom. From collaboration with stakeholders to holding those same stakeholders accountable, this is a discussion CMA practitioners don't want to miss.

On this episode of The CustomerX Files, Alison is joined by the CEO of UserEvidence, Evan Huck, someone who has witnessed first-hand the evolution of the customer marketing and advocacy industry. Alison and Even discuss the evolution of customer marketing and advocacy, alongside the advancing sophistication of the technology and strategy behind this industry. What has changed, yet stayed the same? How can we leverage our craft alongside the right technology to advance our careers and build enterprise-wide solutions?

On this episode of The CustomerX Files, Alison is joined by Daniel Palay, Head of Customer & Community Marketing at Grafana Labs. Daniel has shaped his varied professional experiences to craft exceptional customer advocacy strategies across several organizations. He understands what it means to deliver results to his organization while creating exceptional voice-of-the-customer content that highlights the reality behind the customer experience. Tune in to hear how you can have content as a cornerstone to your customer advocacy strategy and deliver impactful results!

On this episode of The CustomerX Files, Alison is joined by CMA thought leader, Asha May. With over twenty years of experience, Asha has had great success as both a customer success and CMA professional; she understands what it means to look at the customer experience and break down relationship barriers to achieve that success. Tune in to hear how you can build a more successful program through CS collaboration!

On this episode of The CustomerX Files, Alison is joined by award-winning CMA thought leader, Carlos Gonzalez. With over twenty years of experience, Carlos has fabulous insights into addressing key business challenges of building a customer advocacy program: gaining leadership support, user adoption, strategically structuring a program for sustainable success, and more. Tune in to unlock the secrets to building a sustainable, strategic, and strong customer advocacy program!

On this episode of The CustomerX Files, Alison is joined by Shannon Howard, the Director of Customer & Content Marketing at Intellum. This discussion is all about goals - everything from creation to execution - and a few golden nuggets in between about if they even matter, or how we get them to matter the most for not just our organization, but ourselves professionally. And not surprisingly, Alison & Shannon talk about identifying gaps in organizational goals and how the customer experience plays into that identification process.