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Since 2009, @leeclowsbeard has tweeted a daily crumb of wisdom about creativity in general and/or life in advertising in particular. The Daily Beard takes one of LCB's past 2,700+ tweets and briefly e... more
FAQs about The Daily Beard with Lee Clow’s Beard:How many episodes does The Daily Beard with Lee Clow’s Beard have?The podcast currently has 336 episodes available.
June 25, 2021The Daily Beard No. 235 – For Rainy Days and MondaysToday we invoke the branding successes and corporate failures of Volkswagen to discuss importance of brand equity. Based on the tweet: Brand equity buys you the benefit of the doubt for when you inevitably fail. Support the show...more5minPlay
June 24, 2021The Daily Beard No. 234 – Unlimited InterestToday we discuss why it’s usually a good sign when people who will never buy your product find your advertising compelling. Based on the tweet: Just because your product is of limited interest doesn’t mean your advertising should be, too. Support the show...more3minPlay
June 23, 2021The Daily Beard No. 233 – Don’t Be Tom SmykowskiToday we discuss the pitfalls of assigning attributes both good and ill to agencies based solely on headcount. Based on the tweet: Small is not automatically strategic. Large is not automatically lethargic. Smart is never so easily swayed. Support the show...more4minPlay
June 22, 2021The Daily Beard No. 232 – GesundheitToday we discuss why “made you look” is not a high enough standard for your brand. Based on the tweet: A lot of stupid things go viral, so let’s maybe aim a little higher.Support the show...more3minPlay
June 21, 2021The Daily Beard No. 231 – Self-Referential IgnoramusesToday we warn all involved against a certain type of marketer who holds their own customers in contempt. Based on the tweet: A client who insists on targeting the lowest common denominator is almost always being self-referential. Support the show...more2minPlay
June 18, 2021The Daily Beard No. 230 – Duly Noted and IgnoredToday we discuss the necessity of thinning the ranks in a good way. Based on the tweet: Just because all are concerned doesn’t mean all should be involved. Support the show...more3minPlay
June 17, 2021The Daily Beard No. 229 – Bad is BadToday we encourage all involved to not grow weary in our attempts to do good. Or at least good work. Based on the tweet: Beware the bad idea masquerading as a sellable solution.Support the show...more3minPlay
June 16, 2021The Daily Beard No. 228 – Everything New Is Old AgainToday we advise agency folks to politely ask a certain type of client to put up or shut up. Please. Based on the tweet: Potential clients who claim to want something different should be able to name the last time they actually approved something different. Support the show...more3minPlay
June 15, 2021The Daily Beard No. 227 – Endless Supplies of ChicaneryToday we discuss the type of client who embraces brand building on a personal level, but brand-eroding tactics on a professional one. Based on the tweet: Dearest Client, Would you buy our concept if we yelled at you to act now because supplies are limited? Love, LCB Support the show...more3minPlay
June 14, 2021The Daily Beard No. 226 – A Need to Know BasisToday we discuss why sometimes the best insight is old and obvious. Based on the tweet: Sometimes the only insight a client needs is that you know how to make them great. Support the show...more3minPlay
FAQs about The Daily Beard with Lee Clow’s Beard:How many episodes does The Daily Beard with Lee Clow’s Beard have?The podcast currently has 336 episodes available.