Today we remind all involved that if it’s said by a brand, it’s an ad. And that’s okay. Based on the tweet: Great ads never have to hide the fact that they’re ads.

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 Today we discuss why some charged with simplifying the complex prefer to keeps things opaque. Based on the tweet: In marketing, the main function of most complex plans and processes is to make the insipid appear insightful and the inept seem indispensable. 

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Today we discuss the need for self-healing among those often known for grumbling. Yes, copywriters. Based on the tweet: If you feel limited in what you can say, blame legal. If you feel limited in how you can say it, blame yourself. 

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Today we discuss a problem that is more often symptomatic of a larger, deadlier issue. Based on the tweet: The problem isn’t so much that you could put a competitor’s logo on an ad and no one would notice, as it is no competitor would want you to. 

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Today we remind all involved that what we consider adequate, the public often considers overwhelming. Based on the tweet: No consumer ever wondered why a brand didn’t run more ads, send another email, or publish more content. Inundation is not inspiration. 

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Today we discuss the sad reality of the media buy and the creative work sabotaging each other. Based on the tweet: It doesn’t matter how precise your media placement is if your message still feels like a pest. And vice versa. 

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Today we discuss one of the skills that separates great copywriters from the copy-and-pasters. Based on the tweet: A great writer knows the difference between saying little and not saying much. 

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Today we discuss why a touch of familiarity breeds attention. Producing something people haven’t seen before should always be secondary to producing something people will want to see again. 

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Today we discuss the importance of just getting on with doing what we know we should and can do. Based on the tweet: There are no secrets to producing great advertising – only things we too often forget or more often fail to fight for. 

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Today we discuss the fallacy of overly specialized expertise and its detrimental effects on staffing. Based on the tweet: A medium can be taught – an instinct, only honed. Hire accordingly.

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