Headed into season five, it seems like the political climate was tailor-made for FX’s critically beloved spy drama, The Americans. FX Marketing Chief Stephanie Gibbons discusses the politics and propaganda surrounding spy drama with Executive Producer LaFern Cusack.

“Nobody cares about your hopes and dreams and aspirations,” says Jim Vescera, SVP of creative services at Sony Pictures Television. “We are business people with businesses to run.” That’s maybe a little straightforward for some people’s taste. But when you hear Jim’s story and compare it with his lessons, you see a recurring theme; know when to quit and know when to keep going. Kareem Taylor sat down with Jim to hear his story and uncover how he earned a coveted spot at the top of the entertainment marketing industry.

The world's leading expert on celebrity branding, Jeetendr Sehdev, reveals what lessons we can learn from the rise of Kim Kardashian, fake news and alternative facts to make our own ideas, products and services breakthrough.

Why do some ads work well when taking a stand while others fall short? Simon Mainwaring, founder of We First, delves into the infamous Pepsi ad with Kendall Jenner and the success of Heineken’s “World’s Apart” campaign. Mainwairing shares his expertise on the importance of brands taking a stand to amplify their purpose while mitigating risks.