Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day.

In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now:

- What's happening on the social media platforms, and

- What agencies are getting wrong,

You can find Mani here: https://www.linkedin.com/in/manischlisser/

Find out about our upcoming masterclasses at http://www.sweathead.com

You can find Mark here: http://www.instagram.com/markpollard