Most people would’ve quit after a product fail that cost them eighty grand.

Kirstee and Shane doubled down.

They went from mixing batches in their garage to running a national franchise with global distributors — all while building a business that works around life, not the other way around.

My big takeaways:

• Stubborn wins – grit beats “perfect” every time.
• Lifestyle > hustle – their model gives franchisees flexibility and profit.
• Community counts – they don’t just make money; they put it back into local causes.
• Cut the divide – Kirstee’s women-in-construction take is pure common sense: stop segregating, start collaborating.

This isn’t just a business story. It’s a masterclass in how to keep swinging when the scoreboard’s against you.

Check them out: https://goopguys.com/