In this episode of The Good Builder Podcast, Az breaks down the exact structure of a landing page that turns ad clicks into real enquiries.

Most builders are wasting money sending Google Ads or Facebook Ads traffic to their homepage. A proper landing page does one thing — converts.

You’ll learn:

• Why every landing page needs a single goal
• How to match your ad promise to your headline
• What to include above the fold for maximum impact
• The difference between features and benefits (and how to write them)
• How to use social proof to build trust fast
• The importance of mobile-first design and tracking
• Easy tools and AI prompts to build landing pages without a developer

Whether you’re running ads now or planning to, this episode gives you the blueprint to build landing pages that actually work.