In this episode of The Good Builder Podcast, Aaron Ng sits down with Bruce Robb to unpack the essential ingredients for starting and strengthening a building business. From crafting a clear vision and mission to defining your unique selling proposition, Bruce outlines how to build with purpose, not just on site, but behind the scenes.

They dive into business models, customer journeys, financial strategies, brand development and how the right tech plan ties it all together. Whether you’re starting out or sharpening your systems, this conversation is a must-listen for builders who want to grow with clarity and consistency.

Key Takeaways:

• Why your vision should drive every business decision
• How to stand out with a real USP (not just ‘quality homes’)
• What a solid business model looks like in construction
• Why mapping the client experience gives you a competitive edge
• The role of tech and systems in running a smoother operation
• Why process matters as much as product

Chapters:

00:00 – Introduction to Building Business Fundamentals

02:28 – Establishing Vision and Mission

05:33 – Understanding Unique Selling Proposition

08:25 – Developing a Business Model

11:46 – Mapping Customer Journey and Processes

14:35 – Creating a Financial and Brand Strategy

17:23 – Implementing Technology Plans

20:28 – Conclusion and Future Insights