What’s holding your business back? Chances are, it’s not just market conditions — it’s the lack of a solid foundation.

In this powerful episode, Aaron sits down with Dan Urquhart from A Thousand Feet Deep to unpack one of the most transformational ideas in leadership: “If you have no non-negotiables, everything becomes flexible.”

From time management to team accountability, this chat hits hard on what it really takes to lead — and grow — a construction business without burning out or going broke. It’s raw, honest and packed with practical takeaways you can apply today.

Az also shares how Dan’s approach helped him get The Good Builder back on track, and why every builder (especially franchisees) needs to get clear on what matters most, and where their time is going.

What you’ll learn:

• The difference between flexible, optimal and non-negotiable standards
• How to stop redlining your business (and your body)
• Why “culture is what you tolerate”
• The secret to building a team that carries the weight of success
• Why not having a mentor might be your biggest blind spot

If you’re a builder, tradie, supplier or business owner juggling 100 things a day — this episode might just change how you operate.

👉 Learn more about Dan at: https://1000feetdeep.com.au