The Good Builder Podcast

The Daily Dose #191 | How Goop Guys Built a Franchise People Actually Want to Join — Sarah on Support, Culture and Choosing the Right Partners


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In this episode, Sarah from Goop Guys takes us inside one of Australia’s most respected franchise networks — and explains why their model works when so many others don’t.


From strict franchisee selection to industry-leading support, Sarah breaks down what it really takes to grow a successful franchise in the construction space. We talk mindset, training, culture, long-standing builder relationships, and the growing demand for Goop Guys across Australia.


Whether you’re a builder, a tradie thinking about starting a business, or someone curious about low-risk franchise opportunities, this episode gives you a clear, honest look at what makes Goop Guys stand out.


Listen in as we cover:


  • What makes a strong franchise partner
  • Why mindset matters more than background
  • How Goop Guys trains and supports franchisees from day one
  • The culture that keeps franchisees and builders onboard for decades
  • Real growth areas across Australia


A great conversation with one of the most genuine operators in the game.

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The Good Builder PodcastBy The Good Builder