In today’s episode, we sit down with Anthony Kirby — one of Australia’s most respected sales mentors and the man who helped steer Stroud Homes to become the country’s most successful building franchise.

From the G.J. Gardner days to mentoring some of the top-performing sales teams in construction, Anthony unpacks what actually works when it comes to building trust, creating urgency, and driving conversions in today’s market. We talk buyer psychology, the myth of “hard closing,” and why the best builders don’t sell — they educate.

If you’re a builder, sales consultant, or anyone trying to grow in this tough climate, this one’s a must-listen.