The Daily Helping

Today our expert guests are Brad Johnson and David Smith, co-authors of the forthcoming book “Good Guys: How Men Can Be Better Allies For Women In The Workplace.” 

David Smith, PhD, is an Associate Professor of Sociology in the National Security Affairs Department at the United States Naval War College. A former Navy pilot, Dr. Smith led diverse organizations of women and men culminating in command of a squadron in combat and flew more than 3,000 hours over 30 years, including combat missions in Iraq and Afghanistan. As a sociologist trained in military sociology and social psychology, he focuses his research in gender, work, and family issues including bias in performance evaluations, retention of women, dual career families, military families, and women in the military. 

1. Brad Johnson, PhD, is professor of psychology in the Department of Leadership, Ethics, and Law at the United States Naval Academy, and a faculty associate in the Graduate School of Education at Johns Hopkins University. A clinical psychologist and former commissioned officer in the Navy’s Medical Service Corps, Dr. Johnson served as a psychologist at Bethesda Naval Hospital and the Medical Clinic at Pearl Harbor where he was the division head for psychology. He is an award-winning mentor with distinguished mentor awards from the National Institutes of Health and the American Psychological Association.

Through Brad’s career researching mentorship, he noticed that women get less mentoring, lower quality mentoring, and less sponsorship. He was always interested in why men were reluctant to mentor women. Dave was also focused on women in the workplace and the dynamic presented there. Together, they collaborated on figuring out how to get men to come to the table as better mentors for women, what men need to know, and what women would like them to know. That led to their first book, "Athena Rising." But they kept getting pulled into discussions around allyship and how men aren’t playing a role in resolving gender inequities, which led to their new project.

There are two major parts to allyship, both in how women and men who experienced it describe it. The first is the interpersonal relationships and how we show up every day, either as formal mentors or professional relationships or as friends and peers. The second part is the systemic part, which is holding others and the organizations you are a part of accountable. If we see bias, we have to be willing to call it out and work to find a solution.

When talking to men who were identified as good allies to women in the workplace, Brad and David identified three key aspects:

• They were comfortable talking about diversity and gender.
• They were comfortable owning up to their mistakes.
• They were also very transparent about what they were doing and why.

So how do we make changes and improvements in this regard? One thing you can do is get comfortable with talking to and mentoring women. We also need to be thinking about policies that are good for everyone, including women, that will benefit the entire workplace. “Good Guys” offers several ways we can all start being better allies.

The Biggest Helping: Today’s Most Important Takeaway

“Don’t try to solve women’s problems. Just listen. Find out about their experiences, what they want. Just listen.

Allyship is a journey, and we’re all in different places on that journey. We don’t have all the answers and we have to learn along the way. We have to get comfortable with being uncomfortable so we can make the change to the status quo.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• davidgsmithphd.com
• wbradjohnson.com
• Read: “Good Guys: How Men Can Be Better Allies For Women In The Workplace”

The Daily Helping is produced by Crate Media

Today our expert guest is Leslie Zane, nicknamed “Miss Question” by her business school classmates. Leslie Zane’s endless intellectual curiosity fueled her search for the elusive key to changing customer behavior. Working in brand management for blue-chip companies, she found success to be remarkably “hit or miss.” So she struck out on her own and founded Triggers to help companies create consistent success. Over the past 25 years, the company has developed a track record in accelerating growth through its unique expertise in changing instinctive brand purchase.

Leslie had been working in brand management for top companies like Procter & Gamble and Johnson & Johnson, and while she learned a lot, she always felt like we could be doing better in marketing. Half of all marketing initiatives were hits, while the other half were misses. There had to be a better way. She felt that the key had something to do with the customer’s gut instincts about a product.

Our conscious mind is resistant and skeptical of the marketing we see in our daily lives. It knows it’s being sold to and it pushes back. But only 5% of our decisions are made with our conscious mind, and the other 95% is made by our subconscious minds. This is where brand associations form in the first place. So it stands to reason that this should be where we focus our marketing efforts. And the great news is, it takes far fewer resources than traditional marketing.

How do you go about marketing to your customers at a subconscious level? There are two simple rules for growing brands:

• Your brand has to have the largest physical footprint in the brain.
• You need to have more positive than negative associations.

There are also subconscious cues you can establish in your marketing that help you connect with your audience. The old world of marketing thought the best way to grow was to stand out. While that’s partially true, our brains are hardwired to recognize the familiar first. What gets us to stop is recognizing something familiar in a product. So the first rule toward building a large footprint in the mind is to build off of things that already exist. This will help your brand stay relevant and branch out in the brain quickly.

The Biggest Helping: Today’s Most Important Takeaway

“Don’t be like everybody else. Don’t go against the conscious mind to persuade people and convince them, that’s going to take you a very long time to achieve. Instead, go through the subconscious. Connect with things that people already believe and already have in their memories and gain the subconscious advantage. That’s how you can really make some inroads faster than all of your competition. If you do that, you’re going to see your growth accelerate, because the truth is that every brand and every company has untapped growth potential.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• triggers.com
• LinkedIn: linkedin.com/in/lesliepicotzane
• Twitter: twitter.com/Leslie_Zane

The Daily Helping is produced by Crate Media

Today our expert guest is Susan Bratton, an intimacy wellness expert and a champion and advocate for those who desire intimacy and passion their whole life long. She’s the best-selling author and publisher of lovemaking techniques, bedroom communication skills, and sexual vitality advice including “Sexual Soulmates,” "Relationship Magic," “Hormone Balancing,” and more.

Susan had a very successful career in marketing, advertising, and sales before she ran into intimacy issues in her marriage, sending her towards divorce. Through a combination of therapy and sex workshops, they realized that the only thing that had happened to their marraige was a lack of knowledge, a lack of skills, and a lack of communication. Once they learned more about sex, their sex life became fantastic.

How do you transform sex into making love? And what exactly does that mean? Anyone can figure out how basic procreation works, that’s built into our biology. But there’s a deeply emotional, spiritual sex that is much harder to achieve. Along the way, you can reach a higher level of awareness, which is focusing on mutual pleasure rather than the individual pleasure you experience during sex, but a lot of people get stuck there. The third level is two people completely, ruthlessly sexually self-expressed in mutual, conjoined pleasure.

With everything going on in the world, many people are feeling stressed out. How can we focus on passionate sex with everything that’s on our minds? If you are lucky enough to have a partner, the single best things that you can do is to hold each other. In her book “Sexual Soulmates,” Susan spent over a decade trying to help people have really great sex, and she details the six fundamentals to making your sex life better that she learned in the process. One of those is becoming more embodied: slowing down, touching, connecting to each other's eyes. When we get stressed we tend to pull ourselves back and away, we stop cuddling, and we forget what we really need.

Susan has created a holding technique—the best foreplay hug in the world—called the soulmate embrace. It teaches men to hold a woman in the way that she’s always longed to be held but that she’s never thought to ask. You want to hold her until she’s relaxed, and then she has to say what’s on her mind to become more relaxed. And then you have to hold her even closer, and stroke her body from top to bottom to get her out of her head into feeling her body. And then she’ll likely want to go to the next step, which is kissing and touching and more. This is the kind of connection that we need in times of stress like this.

The Biggest Helping: Today’s Most Important Takeaway

“Your sexuality is a precious gift. It’s a gift of your humanity. It’s a gift of pleasure and connection. It’s more beautiful than the most delicious meal. And it’s as important as your health and your family, but it doesn’t happen without you putting attention on it. There are so many techniques you can learn, so much pleasure that can be available to you. Keep making new trysts with your own sexuality and moving toward more pleasure, whether it’s solo pleasure or pleasure with a partner.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• personallifemedia.com
• betterlover.com
• Instagram: @susanbratton

The Daily Helping is produced by Crate Media

Today our expert guest is Kevin Kruse, the founder and CEO of LEADx, whose mission is to spark the next 100 million leaders through the use of AI-powered leadership coaching. He’s also the host of the LEADx Leadership Podcast, a Forbes columnist, and New York Times best-selling author of nine books, including “15 Secrets Successful People Know About Time Management” and his latest, “Great Leaders Have No Rules.”

When he was a teenager, Kevin saw his father try to be an entrepreneur and almost lose everything, but rather than scaring him away from that path, it solidified his desire to have a hand in his own future.

Kevin’s latest book “Great Leaders Have No Rules” is, contrary to the title, not about breaking the rules or being a rebel—it’s about the problems with rules in general. Every time we bump into a rule, it takes away an opportunity to make a choice. And every time we have a choice taken away from us, we feel less engaged, less a part of the company we work for. Instead of forcing rules onto people, we can get them to buy into the shared values of the company and feel like they are contributing to the team.

He started several companies from the age of 22 on, and his first few companies crashed and burned. He didn’t understand how to manage his time. He didn’t understand leadership. Eventually, he realized that, if you want to do great things, you need a talented team of people and you need to lead them effectively. The less time he spent working on the company and the more he spent on leadership and culture, the better his companies did.

After seeing a huge advance in artificial intelligence, and noticing that it was now being used for cognitive behavioral therapy, Kevin asked himself: why couldn’t it be used to coach people for leadership? That’s the premise behind his new company, LEADx. You can download the app directly from Google or Apple right now. The goal is not to mimic a coaching conversation, but imitating the process. In behavior change studies, there have been increases in employee engagement and productivity while also seeing reductions of stress. It’s very early, but the progress is encouraging.

If you can afford a human coach, you can and should still get a human coach. But for a fraction of the price, you can get a coach-like experience that will give you progress in the areas that you want to focus on. Coaching should be accessible to everyone, and LEADx is aiming to lead the charge in creating that future.

The Biggest Helping: Today’s Most Important Takeaway

“Leadership isn’t a choice. You are a leader whether you want to be or not. Leadership boils down to influence, and what we know from behavioral psychology is that we are influencing people all the time, whether we want to or not. Whether you are at home or at work, you are leading your family, you are leading your team members, you are leading people out in the world. Don’t take your actions for granted. When you speak up, you’re influencing people. When you choose to stay silent, you’re influencing people. When you’re taking action, you’re influencing people, and when you’re a bystander, that’s influencing people. You’re always influencing people. Be mindful of your power and lead with intent.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Learn more: leadx.org
• Instagram: @kevinauthor
• LinkedIn: linkedin.com/in/kevinkruse67
• Read: “Great Leaders Have No Rules”
• Read: “15 Secrets Successful People Know About Time Management”

The Daily Helping is produced by Crate Media

Today our expert guest is Jeremy Segal, the host of one of the top influencer podcasts in the world, Why Influence, where he interviews the world's most influential people to share their hidden knowledge and wisdom. You wouldn't guess it from this episode, but Jeremy used to struggle to share in groups and online and had a difficult time connecting with people. But this inspired him to create his podcast and become an influencer himself.

It all started with giving himself permission to put himself out there and take risks. He had always wanted to be an entrepreneur, so he chose his college degrees to help him on that path. After landing a CFO position at the age of 25, he gave himself permission to be an entrepreneur. The second time was when he gave himself permission to have a voice and help people overcome the barriers they were facing in their business.

Jeremy has plenty of experience building brands, but he would always edit himself out of clips. He didn’t want to be in the front stage. But once that brand had been sold and moved on, he had to start from scratch. By building a personal brand, he’d be able to carry that with him for his whole life.

If you haven’t started out building your own personal brand, here’s where you can start:

• Find your Why. Why are you trying to start a business? What kind of impact do you want to have? Why do you want to share? If you can discover a Why, even if you want to change it later, you can find the power to push through roadblocks.
• Choose the platform that’s right for you. What kind of people are you trying to impact and why? Who do you want to connect with? By answering these questions, you can probably find the right platform for you. And just start with the one that your audience will be using.

The biggest pitfall when it comes to starting a personal brand is not starting soon enough. Nobody who’s started this work looks back and doesn’t wish they had started earlier. You can make an impact in so many lives with the knowledge you have inside of yourself, so don’t hold back and keep it to yourself. Share that knowledge with the world.

The Biggest Helping: Today’s Most Important Takeaway

“Your voice matters. You’ve got hidden wisdom inside you that other people need to hear. Just start sharing that with people and seeing that that has value, and once you start seeing that it has value just think about how many people are out there that don’t have that or aren’t hearing that. It’s really important to find something that helps people and makes and impact and start sharing it.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• whyinfluence.com
• instagram.com/whyinfluence
• linkedin.com/in/jeremy-segal

The Daily Helping is produced by Crate Media

Today our expert guest is Sarah McKay, a neuroscientist and science communicator who specializes in translating brain science research into simple, actionable strategies for peak performance, creativity, health, and wellbeing. She sums up her research with three words: Nature, Nurture, and Neuroplasticity. She also authored the popular science book “The Women’s Brain Book: The Neuroscience of Health, Hormones, and Happiness,” which explores women’s health “from womb to tomb” through the lens of neurobiology.

After her first year of university, she read the classic book "The Man Who Mistook His Wife for a Hat" by Oliver Sacks and, from that moment, became gripped by the idea of brain science. She switched universities to start studying neuroscience, and she discovered it to be a rich and diverse subject. She had a clear idea of what interested her and she followed through with it.

Sarah is an expert on mind and body health, and she believes in approaching brain health from three different dimensions:

• From the bottom up: how can we nurture our body and biology to keep our brains happy and healthy?
• From the outside in: The outside world is fundamental to who we are and how our brain has evolved.
• From the top down: Our mindset, our thoughts, and our emotional regulation.

She recommends starting from the bottom up: focus on sleep (one of your innate superpowers), get your nutrition in check, and make sure you are moving your bodies regularly. This reminds us that we have agency and that we have choices in how we move. If you get these things down, you will have a really solid foundation for your brain health.

From the outside in is all about connecting to nature. We are meant to be natural creatures and spend time outside. We are also social creatures, and we need other people and community to nurture our mental health.

The hardest one to manage is the top down approach to brain health: What can we do to promote our brain health when looking at our thoughts, our mindset, and our emotions? Our brains need intellectual stimulation and growth. We need to look at how we can remain cognitively challenged throughout our lifespan.

With everything that’s going on in the world, we need to be thinking about our mental health more than ever. These tips will help you approach it from three directions to optimize your brain for happiness and performance.

The Biggest Helping: Today’s Most Important Takeaway

“Without even one good night’s sleep, everything else starts to fall apart. It’s harder to exercise, it’s harder to be emotionally regulated, it’s harder to connect socially, we’re not going to eat as well, we’re not going to want to run or connect with the world. Finding ways to honor the fact that we are these biological organisms that evolved to function best in a light dark cycle, that’s the best way we can help ourselves. And it’s a lovely way to pass time.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• drsarahmckay.com/toolkit
• Instagram: @drsarahmckay
• Read: “The Women’s Brain Book"
• Read: "The Man Who Mistook His Wife for a Hat"

The Daily Helping is produced by Crate Media

Today our expert guest is Michelle Patterson, the founder of the Global Women Foundation, one of the world’s leading foundations for gender equality and human rights. She’s the CEO of the California Women’s Conference, the nation’s largest and longest-running conference for women in North America. She has spearheaded numerous projects, including Groupon getaways with 200,000 attendees nationwide, and is a sought-after media commentator for the Huffington Post, CNBC, Fox Business News, and Bloomberg as well as hundreds of TV and radio stations. She was also awarded the Lifetime Achievement Award by President Barack Obama.

In April of 2019, Michelle was diagnosed with Stage 4 breast cancer and given 90 days to live. When the surgeon was telling her all of the places the cancer had spread to, Michelle did what she always did in stressful situations—she made a joke: “So you think I’ve got a chance?” Her sister scolded her and said this isn’t the best time to be making jokes, but Michelle disagreed. That was the best time to be making jokes, and she realized at that moment the power of deciding what is best for you.

Michelle was told that she wasn’t a candidate for surgery, but instead of moping, she created a healthy option for herself—a playground that she could play on. There are several stories of the healing power of positivity, and Michelle knew that, by believing she would be okay, she could overcome this. That doesn’t mean she sat around doing nothing but believing, though: She knew there were better treatment options than the ones being provided to her, and she started taking a cannabis protocol that started producing results.

She built up a group of doctors that shared what they knew, created video testimonials, and started what she calls the Wellness Team Family. Along with those doctors, they began to explore the healing modalities that are available to all of us and seeing what is working for real people across the world. They began to collect all of this information, not to sell anything but to share what was actually working for real people. As she puts it, “We are crowd sourcing miracles.”

This grew into The Real Share, where Michelle has created a global tribe that shares in the benefits of the geniuses of the world as they share everything they know. In her quest to survive breast cancer, Michelle learned what it means to thrive in life—and now she is sharing that with the world.

The Biggest Helping: Today’s Most Important Takeaway

“Check out The Real Share. We’re celebrating having an all-access pass to The Real Share. If you want to have the assessment and can’t afford it, I want to crowdsource that miracle to have you not only afford the assessment but have access to the Made With Love directory as well as all the different resources we have available for The Real Share. It’s available out there for you, whether you are having issues with your wellness or creating wealth. Find out what it is that you need and go for it. Don’t settle for anything less than 100% joy in your life.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• therealshare.com
• instagram.com/the_real_share
• facebook.com/TheRealShare
• linkedin.com/company/the-real-share/about
• twitter.com/The_Real_Share

The Daily Helping is produced by Crate Media

Today expert guests Mark and Crystal Hansen return for part two of our conversation about the power of asking questions.

In our last episode, we talked about what kinds of questions to ask yourself, and how finding the right ones can lead to incredible answers. I recommend going back back to check out part one if you haven’t yet. 

But with so many people uncomfortable asking questions, how do we overcome the self-consciousness that keeps us from doing so?

There are seven roadblocks to asking, and nearly everyone encounters at least one of them regularly:

1. Unworthiness
2. Naivete
3. Doubt
4. Excuses
5. Fear
6. Pattern paralysis
7. Disconnection

Each one of these roadblocks is worth exploring, and in “Ask,” there are stories of people overcoming all of them. This is a powerful tool for learning because, when we hear someone else’s story, we recognize the patterns in someone’s life and are able to apply the information more deeply to our own lives.

And while this may sound more spiritual than anything, there is plenty of empirical science to back it up as well. In studies conducted about asking, people who ask often think they will be perceived as pushy, obnoxious, or uninformed. But the truth of the matter was that by asking the question you are 80% more likely to get your request granted. There have also been several studies on the beauty of curiosity. Sitting with people and asking questions opens up so many opportunities in business and your personal life, and people who ask good questions on a first date are far more likely to go on a second date.

Mark and Crystal have a bold ask for you as well: Buy their book “Ask” and discover the power of questions, and how you can use them to elevate your potential.

The Biggest Helping: Today’s Most Important Takeaway

Crystal: “Remember that your life is created from the inside out. So go inside, spend time with yourself, ask yourself the questions that you need to ask, and create the architecture for your own life.”

Mark: “Once you get on this asking journey, ask yourself how you’re going to be 100% successful to take care of yourself, then your spouse, then your family, then your city, then your state, then your country, then the world. We need people to become visionary leaders, and the only way to do that is to be a good self leader by asking the right question. Only then can you lead others.”

Resources:

• Learn more: markvictorhansen.com
• Learn more: crystalvisionlife.com
• Read: “Ask”

The Daily Helping is produced by Crate Media

Today our expert guests are Mark and Crystal Hansen. Mark is probably best known as the co-author for the “Chicken Soup for the Soul” book series, which set world records for book sales with over 500 million copies sold. He’s a prolific writer with 307 books authored and co-authored, including “The Aladdin Factor,” “The Power of Focus,” “The Richest Kids in America,” “The Miracles in You,” “You Have a Book in You,” and “The One Minute Millionaire” series. Crystal is a business strategist, successful entrepreneur, speaker, and author in both the US and China. She’s known as *the* celebrity coach, a certified life coach, and wellness nutrition expert whose personal coaching, speaking, CDs, video programs, books, and articles have helped people all over the world. She’s also the author of “Skinny Life: The Secret to Physical, Emotional, and Spiritual Fitness.”

Mark got into the personal development field after the worst moment in his life — going bankrupt. He had found an audiotape that inspired him to become a speaker, and when he was looking around for someone to talk to, he found a real estate speaker who showed him how he could get into speaking. He was extremely successful, giving one thousand talks a year for the first three years, followed by publishing a book on how to win at public speaking. That’s what started it all.

Crystal found that high school was easy for her and she graduated early, marrying her boyfriend at the time, who was five years older than her. Five years later, she was in a city by herself with a baby on her hip, divorced, and no idea how to support herself. She applied for food stamps, but the day she went to pick them up, she told herself, “This won’t be my future.” She started asking herself questions that she didn’t know the answers to, but as she asked them, she started to see the answers come to her. After taking some temp jobs, she learned that she liked sales and she liked people, so she worked to put herself through real estate school. Then she met an old friend who had lost a lot of weight and quit smoking with the help of hypnosis. Crystal was so intrigued that she decided to go to school for natural therapies and became certified in life coaching and clinical hypnotherapy, too.

In their new book, “Ask,” Mark and Crystal explore the thing that helped both of them come back from rock bottom — the power of asking questions. 

Questions like: How do I start making money today? What am I best at? What is my potential? Where do I want to go with my life? When asking these questions, there are three channels through which you need to ask: Ask yourself, ask others, and ask God. All three are equally important.

The power of asking questions has no end to what it can achieve. In Part 2 of this interview, we will explore how to ask the right questions and what they can do for you.

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Learn more: markvictorhansen.com
• Learn more: crystalvisionlife.com
• Read: “Ask”
• Read: “The Aladdin Factor”
• Read: “The Power of Focus”
• Read: “The Richest Kids in America”
• Read: “The Miracles in You”
• Read: “You Have a Book in You”
• Read: “The One Minute Millionaire”
• Read: “Skinny Life: The Secret to Physical, Emotional, and Spiritual Fitness”

The Daily Helping is produced by Crate Media

Today our expert guest is Mike Michalowicz, who by the age of 35 had founded and sold two multi-million dollar businesses. Confident that he had the formula to success, he became a small business angel investor, where he proceeded to lose his entire fortune—but then he started all over again, driven to find better ways to grow healthy and strong companies. He’s devoted his life to the research and delivery of innovative, impactful, and entrepreneurial strategies to you.

He created the Profit First framework, which is used by hundreds of thousands of companies across the world to drive profit, and the creator of Clockwork, a powerful method to make any business run automatically. His latest, and possibly most impactful tool, is “Fix This Next,” the book where he details the strategies businesses can use to determine what to do and in what order to ensure healthy, fast, permanent growth.

The idea for this latest book came about from a technical error. He sent an email out to his readership and asked them about the biggest challenges they are facing this year—but he accidentally sent the same email out three times. And in several instances, the same person answered the same question multiple times with different answers. It became clear that the biggest challenge that entrepreneurs face is knowing what their biggest challenge is.

It was that feedback, that entrepreneurs are feeling constantly burnt out because everything feels like a fire that needs to be put out, that led to him writing a book on finding out the most impactful thing to do to move the business forward, and the sequence instead of always addressing every apparent issue.

When you look at humanity, 99.5% of our genetic makeup is identical. When you look at business, we like to think every business is so different, but like with humanity, there are so many identical needs that are consistent across all businesses, and that boils down to five levels of needs:

• Sales: If you have no sales, you have no business. This is the oxygen for the business. But sales without considering the other levels of the needs leads to hyperventilation.
• Profitability: This is the stability of the organization—the absorption of oxygen into the bloodstream. Any business that focuses on sales but not profit will go out of business at the smallest hiccup.
• Order: This is the creation of efficiency. This moves a businesses growth beyond the need for the owner to work longer and harder.
• Impact: Creating a transformation for clients and customers.
• Legacy: Creation of business permanence that’s designed to live on in perpetuity.

Once you know these levels, start at the bottom and find out whether or not your business is satisfying those needs. If yes, move up. If not, you need to look closer and find out how you can address this level of need. There are five core needs for every level of need, a total of 25 for each business.

The method used to figure out HOW to fix what needs fixing can be found using the acronym OMEN:

• Objective: What are you trying to fix?
• Measurements: What do you need to get from your objective?
• Evaluation frequency: How often you evaluate your progress on a specific measurement and objective.
• Nurture: Give yourself the ability to modify the objective, measurements, and evaluation frequency based on the needs and knowledge of the time.

To realize our vision for our organization we need to follow a sequence of steps in a specific direction. Most businesses, instead of moving in one direction, keep moving in a circuitous pattern. Find out where you want to go, map out the path to getting there, and take one step forward at a time.

The Biggest Helping: Today’s Most Important Takeaway

“Know your purpose, be true to your purpose. I don’t know if it’s self-given or God-given, I think that’s our choice, but I had a purpose to eradicate entrepreneurial poverty. What I found by that purpose is that it’s the ultimate driver. The biggest determinate of success is how determined you are to have success, and the biggest driver is purpose.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Learn more: mikemichalowicz.com
• Read: “Fix This Next”
• Read: "Clockwork"
• Read: "Profit First"
• Facebook: facebook.com/MikeMichalowiczFanPage
• Instagram: instagram.com/mikemichalowicz
• Twitter: twitter.com/MikeMichalowicz

The Daily Helping is produced by Crate Media