The Daily Helping

Today our expert guest is… Super Woman? No, it’s Alissa Daire-Nelson! But it’s an easy mistake to make - and she believes that you have superpowers too.

Alissa is an accomplished Success Coach, Speaker, host of the Maximize Your Strengths podcast, and the author of the new book From Frustrated to Frickin' Awesome: 4 Steps to Achieve the Success You're Wired For.

Above all, Alissa is an exceedingly proud wife and mother of two who loves helping others discover how to make their relationships and businesses thrive in harmony.

StrengthsFinder

Alissa’s journey began when she discovered StrengthsFinder, a psychometric tool that Dr. Donald Clifton created through 40 years of research. He comes from the field of positive psychology and, basically, thought people could live happier lives if they focused on what was right with them, as opposed to what was “wrong” with them.

The assessment is a tool for identifying your innate talents, but it is only a tool - it won’t have a significant impact on your life unless you know how to use it. These talents don’t become your strengths until you are using them in a way that gives you energy and serves other people.

Learning how to use the tool by yourself can be difficult, though... and hiring a coach can be prohibitively expensive. That’s why Alissa started the Maximize Your Strengths podcast: she wanted to provide a resource that helps people more easily use this new tool.

You’re awesome, I’m awesome, and we can be even more awesome together.

As StrengthsFinder users gain more insight about themselves, they’re also better able to relate to others. Alissa really wants to help people understand that you shining bright doesn't diminish anyone else’s light.

“You shining bright does not have to detract from anyone else shining bright”

There’s a common fallacy that we should strive to be well-rounded individuals, but we can’t be good at everything - it’s just not possible. When we let go of that idea, we can work together to maximize everyone’s brightness.

From Frustrated to Frickin' Awesome: 4 Steps to Achieve the Success You're Wired For

“When you feel good about you, you’re able to provide more honor and grace to those around you.”

The 4 Steps:

1. Know thyself. Understand where you thrive, where you don’t, and internalize how awesome you are.
2. Create a plan. Now that you know yourself, create a plan around that.
3. Carry out that plan.
4. Reflect on what worked, what didn’t work, and what you learned about yourself. Rinse and repeat.

If you continually repeat those four steps you will continue to improve, and the best part is that you’ll never be done learning about yourself.

The Biggest Helping: Today’s Most Important Takeaway

“You are unique, and you’re uniquely awesome - that in and of itself should make you stand taller and live brighter. Spend some time figuring out what those things are because you’re worth it, and you didn’t end up on this planet by accident.”

Daily Helping listeners can get From Frustrated to Frickin' Awesome for FREE right here.

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Learn more about Alissa at Daire2Succeed.com
• Connect with Alissa: Facebook |
• TwitterLearn more about StrengthsFinder

Today our expert guest is J. Kenji López-Alt, who truly followed his passion to create something wonderful and share it with the world. He is the managing culinary director of SeriousEats.com and the author of the James Beard-nominated column The Food Lab, in which he unravels the science of home cooking.

Kenji also wrote the New York Times bestselling book The Food Lab: Better Home Cooking Through Science, which received a James Beard award and was named Cookbook of the Year in 2015 by the International Association of Culinary Professionals.

Kenji has achieved and done so much in the culinary world, but he didn’t necessarily set out to do that – he originally went to MIT to pursue a career in biology.

However, the field of biology is too slow for Kenji’s taste, and he didn’t want to spend the next 10 years as a research assistant. He took a summer off, looked for a waiting job, and walked into a restaurant that was down one prep cook. He was offered the job and started on the spot.

Kenji had never really cooked before in his life, but he loved it.

After undergrad, Kenji started working at restaurants full-time… and he had a lot of questions. Why do we double fry fries? Why do we cook pasta in such large volumes of water? Eventually, he found the answer to these questions, and he’s just kept asking questions ever since… except now he gets paid to answer them.

As managing editor of Serious Eats, Kenji sees first-hand how the internet is changing cooking culture. The average person is exposed to different kinds of cooking, and just more cooking, that inspire them to do more in their own kitchen, on a daily basis.

This universal familiarity with food – the ingredients and the tools – makes the science of food tangible for the average person (more so than, say, biology), and understanding the science of food also helps people elevate the artful side of their cooking.

“Understanding science is really empowering. It really frees you in the kitchen to be more expressive.” –J. Kenji López-Alt

Keep your eyes peeled to kenjilopezalt.com for news about Kenji’s upcoming book, The Food Lab Volume II.

The Biggest Helping: Today’s Most Important Takeaway

“If you make your passion your work, then it doesn’t feel like work… and when you start making your passion your work, you’ll find that a lot more opportunities open up because you spend a lot more time doing the things you love; you spend a lot more time involved with the community; and you’ll find that a lot more good opportunities come your way when you’re really passionate about what you do.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Connect with Kenji: kenjilopezalt.com | Facebook | Twitter | Instagram
• Read Kenji’s column: The Food Lab
• Pick up your copy: The Food Lab: Better Home Cooking Through Science

Today our expert guest is J. Kenji López-Alt, who truly followed his passion to create something wonderful and share it with the world. He is the managing culinary director of SeriousEats.com and the author of the James Beard-nominated column The Food Lab, in which he unravels the science of home cooking.

Kenji also wrote the New York Times bestselling book The Food Lab: Better Home Cooking Through Science, which received a James Beard award and was named Cookbook of the Year in 2015 by the International Association of Culinary Professionals.

Kenji has achieved and done so much in the culinary world, but he didn’t necessarily set out to do that – he originally went to MIT to pursue a career in biology.

However, the field of biology is too slow for Kenji’s taste, and he didn’t want to spend the next 10 years as a research assistant. He took a summer off, looked for a waiting job, and walked into a restaurant that was down one prep cook. He was offered the job and started on the spot.

Kenji had never really cooked before in his life, but he loved it.

After undergrad, Kenji started working at restaurants full-time… and he had a lot of questions. Why do we double fry fries? Why do we cook pasta in such large volumes of water? Eventually, he found the answer to these questions, and he’s just kept asking questions ever since… except now he gets paid to answer them.

As managing editor of Serious Eats, Kenji sees first-hand how the internet is changing cooking culture. The average person is exposed to different kinds of cooking, and just more cooking, that inspire them to do more in their own kitchen, on a daily basis.

This universal familiarity with food – the ingredients and the tools – makes the science of food tangible for the average person (more so than, say, biology), and understanding the science of food also helps people elevate the artful side of their cooking.

“Understanding science is really empowering. It really frees you in the kitchen to be more expressive.” –J. Kenji López-Alt

Keep your eyes peeled to kenjilopezalt.com for news about Kenji’s upcoming book, The Food Lab Volume II.

The Biggest Helping: Today’s Most Important Takeaway

“If you make your passion your work, then it doesn’t feel like work… and when you start making your passion your work, you’ll find that a lot more opportunities open up because you spend a lot more time doing the things you love; you spend a lot more time involved with the community; and you’ll find that a lot more good opportunities come your way when you’re really passionate about what you do.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Connect with Kenji: kenjilopezalt.com | Facebook | Twitter | Instagram
• Read Kenji’s column: The Food Lab
• Pick up your copy: The Food Lab: Better Home Cooking Through Science

Today our expert guest is Molly Fletcher, who was hailed as the “female Jerry Maguire” by CNN. Molly inspires audiences around the world as a keynote speaker, drawing on success stories from her former life as a sports agent and sharing lessons that she learned from those at the top of their game.

One of the most important lessons that Molly learned from working with peak performers is that they lean into discomfort – they embrace it, and they recognize that on the other side of discomfort is growth.

When Molly first became a sports agent, she was the only female sports agent… so there were a number of obstacles between her and the incredible success she achieved (she successfully negotiated over $500 million in contracts).

It’s all about how you think about the obstacles along your journey – are they actually obstacles, or are they opportunities?

Molly had to shift her mindset, look at things differently, and celebrate the fact that she was different. It was a gift that athletes remembered her when they were on the range; it was a gift that they had her back when she was behind the dugout; it was a gift that she was able to connect with and serve not only the men she represented, but also their wives.

Want to maximize your influence and unleash your potential like Molly? Check out her new podcast, Game Changers with Molly Fletcher. Each episode, she’ll take you behind the scenes with peak performers to learn what makes them tick and discover how you can apply their lessons to your life.

You can dig even deeper into Molly’s incredible insight and experiences in her newest book, Fearless at Work: Achieve Your Potential by Transforming Small Moments into Big Outcomes.

The Biggest Helping: Today’s Most Important Takeaway

“Stay curious. The more curious we can stay, the more opportunities there are for people to influence us in a positive way, every day, all around us.”

Listen to podcasts, read books, and be a lifelong learner!

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Learn more at MollyFletcher.com
• Listen to Game Changers with Molly Fletcher
• Connect with Molly: Facebook | Twitter | Instagram | LinkedIn | YouTube
• Read Molly’s books:
• Fearless at Work: Achieve Your Potential by Transforming Small Moments into Big Outcomes

• A Winner's Guide to Negotiating: How Conversation Gets Deals Done
• The Business of Being the Best: Inside the World of Go-Getters and Game Changers
• The 5 Best Tools to Find Your Dream Career

Today our expert guest is Molly Fletcher, who was hailed as the “female Jerry Maguire” by CNN. Molly inspires audiences around the world as a keynote speaker, drawing on success stories from her former life as a sports agent and sharing lessons that she learned from those at the top of their game.

One of the most important lessons that Molly learned from working with peak performers is that they lean into discomfort – they embrace it, and they recognize that on the other side of discomfort is growth.

When Molly first became a sports agent, she was the only female sports agent… so there were a number of obstacles between her and the incredible success she achieved (she successfully negotiated over $500 million in contracts).

It’s all about how you think about the obstacles along your journey – are they actually obstacles, or are they opportunities?

Molly had to shift her mindset, look at things differently, and celebrate the fact that she was different. It was a gift that athletes remembered her when they were on the range; it was a gift that they had her back when she was behind the dugout; it was a gift that she was able to connect with and serve not only the men she represented, but also their wives.

Want to maximize your influence and unleash your potential like Molly? Check out her new podcast, Game Changers with Molly Fletcher. Each episode, she’ll take you behind the scenes with peak performers to learn what makes them tick and discover how you can apply their lessons to your life.

You can dig even deeper into Molly’s incredible insight and experiences in her newest book, Fearless at Work: Achieve Your Potential by Transforming Small Moments into Big Outcomes.

The Biggest Helping: Today’s Most Important Takeaway

“Stay curious. The more curious we can stay, the more opportunities there are for people to influence us in a positive way, every day, all around us.”

Listen to podcasts, read books, and be a lifelong learner!

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Learn more at MollyFletcher.com
• Listen to Game Changers with Molly Fletcher
• Connect with Molly: Facebook | Twitter | Instagram | LinkedIn | YouTube
• Read Molly’s books:
• • Fearless at Work: Achieve Your Potential by Transforming Small Moments into Big Outcomes

• A Winner's Guide to Negotiating: How Conversation Gets Deals Done

• The Business of Being the Best: Inside the World of Go-Getters and Game Changers

• The 5 Best Tools to Find Your Dream Career

Today our expert guest is Steven Weiniger, an internationally-renowned posture expert. He literally wrote the book on posture: Stand Taller~Live Longer. In addition to a busy speaking calendar, he is a prolific writer and serves as managing partner of BodyZone.com, an online health resource and referral directory.

Most recently, Dr. Weiniger developed PostureZone, a free app that encourages people to assess their own posture and offers tips for postural improvement.

What is a posture specialist?

A posture specialist can help you become aware of your posture, assess what you do with your body, and then teach you how to strengthen your posture.

Your posture isn’t inherently good or bad. Different bodies are shaped differently, and posture is a very personal thing. Improving your posture is about accurately connecting with your body and moving it in a way that’s better adapted for the world.

What effect does posture have on your health?

• Most obviously, there’s back pain and neck pain, which are epidemic.
• People lose height as they get older. However, a 20-year study looking at men's height observed that the people who lost the most height were 64% more likely to die during the study. They concluded that hunching over negatively affects your health because it compresses your chest and you can’t breathe as deeply.
• Another study looking at the head posture of women over 60 observed that participants who could not lay on their back and keep their head level had a 1.44x greater risk of dying during the 4.2 year study.

What are strategies for strengthening your posture?

The way we use smart devices, particularly phones and tablets, is changing our posture. Obviously, you can’t quit your phone cold turkey, but you can make the choices to live intelligently in the world we live in:

• Instead of putting your head down to your phone, on your shoulder, lift your phone up to your head and look straight forward.
• At the same time, stabilize your torso by pulling your shoulders back and down, putting your elbows into your sides, and then lifting your hand up so your phone is in front of your face.

If you often work at a desk, which can’t be avoided, you can optimize your work environment so that you don’t have to be constantly mindful of maintaining good posture.

• Use an adjustable sit and stand desk. The body is designed to move, so being able to adjust the desk is important.
• If you have to take a phone call, try using a headset and taking a walk while you do it.
• Take frequent, short breaks to move a little bit and, ideally, do mini posture exercises. This strategy also works well for frequent flyers.

ACE your posture:

• Awareness - There’s always a path towards improvement, but you have to be aware of where you are now if you want to improve.
• Control - It only takes a few minutes or a couple proactive choices to improve your posture on a daily basis.
• Environment - Changing your environment will promote good habits that allow you to maintain stronger posture.

PostureZone

PostureZone is a free app that will show the user, using a picture of them, where their body is in space. It’s a simple and useful tool for postural awareness.

Your posture is what you are doing, when you’re not thinking about it, to balance your body. At all times, you’re balancing these key posture zones:

1. Head over torso
2. Torso over pelvis
3. Pelvis over where you’re standing

The app brackets those masses, calculates the center of those masses, and offers a numerical observation that shows the angle of deviation from straight vertical.

Many people think that they can stand tall when they want to, but they’re wrong. People who use the app are sometimes blown away by the difference between their perception of where their body is and the photographic reality.

Dr. Weiniger isn't trying to promote perfect posture – the app gives you a benchmark of how you’re standing when you think you’re standing tall so you can measure improvement over time.

The Biggest Helping: Today’s Most Important Takeaway

First, become aware of your posture and connect with what it feels like to stand tall.

Afterwards, try to strengthen that by improving your balance. The first exercise that Dr. Weiniger teaches people is called Stork: stand tall and lift one leg up to your thighs, 90 degrees from the ground, and take five slow breaths.

If you can’t balance without support, that’s fine. The goal isn’t balancing – the goal is standing tall.

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Learn more: BodyZone.com | Facebook | Twitter | YouTube
• Download the app: PostureZone
• Pick up your copy of Stand Taller~Live Longer: An Anti-Aging Strategy
• Watch Amy Cuddy’s TEDTalk: “Your body language may shape who you are”
• PostureMonth.org

Today our expert guest is Steven Weiniger, an internationally-renowned posture expert. He literally wrote the book on posture: Stand Taller~Live Longer. In addition to a busy speaking calendar, he is a prolific writer and serves as managing partner of BodyZone.com, an online health resource and referral directory.

Most recently, Dr. Weiniger developed PostureZone, a free app that encourages people to assess their own posture and offers tips for postural improvement.

What is a posture specialist?

A posture specialist can help you become aware of your posture, assess what you do with your body, and then teach you how to strengthen your posture.

Your posture isn’t inherently good or bad. Different bodies are shaped differently, and posture is a very personal thing. Improving your posture is about accurately connecting with your body and moving it in a way that’s better adapted for the world.

What effect does posture have on your health?

• Most obviously, there’s back pain and neck pain, which are epidemic.
• People lose height as they get older. However, a 20-year study looking at men's height  observed that the people who lost the most height were 64% more likely to die during the study. They concluded that hunching over negatively affects your health because it compresses your chest and you can’t breathe as deeply.
• Another study looking at the head posture of women over 60 observed that participants who could not lay on their back and keep their head level had a 1.44x greater risk of dying during the 4.2 year study.

What are strategies for strengthening your posture?

The way we use smart devices, particularly phones and tablets, is changing our posture. Obviously, you can’t quit your phone cold turkey, but you can make the choices to live intelligently in the world we live in:

• Instead of putting your head down to your phone, on your shoulder, lift your phone up to your head and look straight forward.
• At the same time, stabilize your torso by pulling your shoulders back and down, putting your elbows into your sides, and then lifting your hand up so your phone is in front of your face.

If you often work at a desk, which can’t be avoided, you can optimize your work environment so that you don’t have to be constantly mindful of maintaining good posture.

• Use an adjustable sit and stand desk. The body is designed to move, so being able to adjust the desk is important.
• If you have to take a phone call, try using a headset and taking a walk while you do it.
• Take frequent, short breaks to move a little bit and, ideally, do mini posture exercises. This strategy also works well for frequent flyers.

ACE your posture:

• Awareness - There’s always a path towards improvement, but you have to be aware of where you are now if you want to improve.
• Control - It only takes a few minutes or a couple proactive choices to improve your posture on a daily basis.
• Environment - Changing your environment will promote good habits that allow you to maintain stronger posture.

PostureZone

PostureZone is a free app that will show the user, using a picture of them, where their body is in space. It’s a simple and useful tool for postural awareness.

Your posture is what you are doing, when you’re not thinking about it, to balance your body. At all times, you’re balancing these key posture zones:

1. Head over torso
2. Torso over pelvis
3. Pelvis over where you’re standing

The app brackets those masses, calculates the center of those masses, and offers a numerical observation that shows the angle of deviation from straight vertical.

Many people think that they can stand tall when they want to, but they’re wrong. People who use the app are sometimes blown away by the difference between their perception of where their body is and the photographic reality.

Dr. Weiniger isn't trying to promote perfect posture – the app gives you a benchmark of how you’re standing when you think you’re standing tall so you can measure improvement over time.

The Biggest Helping: Today’s Most Important Takeaway

First, become aware of your posture and connect with what it feels like to stand tall.

Afterwards, try to strengthen that by improving your balance. The first exercise that Dr. Weiniger teaches people is called Stork: stand tall and lift one leg up to your thighs, 90 degrees from the ground, and take five slow breaths.

If you can’t balance without support, that’s fine. The goal isn’t balancing – the goal is standing tall.

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Learn more: BodyZone.com | Facebook | Twitter | YouTube
• Download the app: PostureZone
• Pick up your copy of Stand Taller~Live Longer: An Anti-Aging Strategy
• Watch Amy Cuddy’s TEDTalk: “Your body language may shape who you are”
• PostureMonth.org

Can a subtle shift in focus really make much of a difference in your business and your income?

Today our expert guest is Bob Burg, and he says the answer to the above question is YES! Bob is a firm advocate, supporter, and defender of the Free Enterprise System; he believes that the amount of money one makes is directly proportional to how many people they serve.

Bob is also the author of a number of books on marketing, sales, and influence, including co-authoring The Go-Giver.

If you’re not familiar, the basic premise of The Go-Giver is to shift the reader’s focus from getting to giving. In this context, Giving means “constantly and consistently providing value to others,” whether that’s in your personal or professional life.

This isn’t just a pleasant way to live life – it attracts success, and not just financial success.

Success can be financial, physical, spiritual, mental, emotional, social, or relational… but when people are focused on giving value to others, they tend to be happier, healthier, wealthier, and successful in all of those ways that success can be measured.

The 5 (Somewhat Counter-Intuitive) Laws of Stratospheric Success

In The Go-Giver, Bob and John David Mann write about the 5 Laws of Stratospheric Success. They found that ANY sustainably profitable business is using all of these five things:

1. Value – Your true worth is determined by how much more you give in value than you take in payout.
2. Compensation – Your income is determined by how many people you serve, and how well you serve them.
3. Influence – Your influence is determined by how abundantly you place others’ interests first.
4. Authenticity – The most valuable gift you have to offer is yourself.
5. Receptivity – The key to effective giving is to stay open to receiving; we both breathe and we breathe in.

How do you add value (without losing money)?

Bob has found that there are 5 Elements of Value:

1. Excellence – Both doing your core competency really well & how you make other people feel. “The single greatest people skill is a highly developed and authentic interest in the other person.”
2. Consistency – “You are as you are, day in and day out.”
3. Attention – Attention to detail, and attention to people as human beings. What are they saying, how are they feeling, and what are they not saying?
4. Empathy – “Communicating empathy doesn’t necessarily mean you know how they feel. It means you communicate that you understand they’re feeling something, and this something is distressful to them, but you’re there to help them through it.” It’s possibly the most important skill, and it’s a skill because not everyone is born with it but anyone can learn it.
5. Appreciation – Notice the things that other people do or say that make a difference, big or small, and point them out. Don’t just say thank you – mean it.

When you can honestly communicate all of these five elements, you will attract an army of personal ambassadors who want to share your message.

The Biggest Helping: Today’s Most Important Takeaway

A mentor once told Bob, “If you want to make a lot of money in sales, don’t have making money as your target – your target is serving others…. Never forget that the money is simply the reward for hitting the target; it’s not the target itself. Your target is serving others.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Connect with Bob: Twitter | Facebook | LinkedIn | YouTube
• Learn more at TheGoGiver.com
• Pick up your copy of The Go-Giver
• Listen to The Go-Giver Podcast

Can a subtle shift in focus really make much of a difference in your business and your income?

Today our expert guest is Bob Burg, and he says the answer to the above question is YES! Bob is a firm advocate, supporter, and defender of the Free Enterprise System; he believes that the amount of money one makes is directly proportional to how many people they serve.

Bob is also the author of a number of books on marketing, sales, and influence, including co-authoring The Go-Giver.

If you’re not familiar, the basic premise of The Go-Giver is to shift the reader’s focus from getting to giving. In this context, Giving means “constantly and consistently providing value to others,” whether that’s in your personal or professional life.

This isn’t just a pleasant way to live life – it attracts success, and not just financial success.

Success can be financial, physical, spiritual, mental, emotional, social, or relational… but when people are focused on giving value to others, they tend to be happier, healthier, wealthier, and successful in all of those ways that success can be measured.

The 5 (Somewhat Counter-Intuitive) Laws of Stratospheric Success

In The Go-Giver, Bob and John David Mann write about the 5 Laws of Stratospheric Success. They found that ANY sustainably profitable business is using all of these five things:

1. Value – Your true worth is determined by how much more you give in value than you take in payout.
2. Compensation – Your income is determined by how many people you serve, and how well you serve them.
3. Influence – Your influence is determined by how abundantly you place others’ interests first.
4. Authenticity – The most valuable gift you have to offer is yourself.
5. Receptivity – The key to effective giving is to stay open to receiving; we both breathe and we breathe in.

How do you add value (without losing money)?

Bob has found that there are 5 Elements of Value:

1. Excellence – Both doing your core competency really well & how you make other people feel. “The single greatest people skill is a highly developed and authentic interest in the other person.”
2. Consistency – “You are as you are, day in and day out.”
3. Attention – Attention to detail, and attention to people as human beings. What are they saying, how are they feeling, and what are they not saying?
4. Empathy – “Communicating empathy doesn’t necessarily mean you know how they feel. It means you communicate that you understand they’re feeling something, and this something is distressful to them, but you’re there to help them through it.” It’s possibly the most important skill, and it’s a skill because not everyone is born with it but anyone can learn it.
5. Appreciation – Notice the things that other people do or say that make a difference, big or small, and point them out. Don’t just say thank you – mean it.

When you can honestly communicate all of these five elements, you will attract an army of personal ambassadors who want to share your message.

The Biggest Helping: Today’s Most Important Takeaway

A mentor once told Bob, “If you want to make a lot of money in sales, don’t have making money as your target – your target is serving others…. Never forget that the money is simply the reward for hitting the target; it’s not the target itself. Your target is serving others.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Connect with Bob: Twitter | Facebook | LinkedIn | YouTube
• Learn more at TheGoGiver.com
• Pick up your copy of The Go-Giver
• Listen to The Go-Giver Podcast

Today our expert guest is Ande Lyons, Founder & Chief Possibility Officer of Possibility Partners. She mentors startup and early-stage entrepreneurs, while providing tools and resources to help them launch, brand, and build their businesses.

We discuss what the entrepreneurial “call to adventure” is, how she empowers entrepreneurs, and how you can build a business that succeeds.

Bring Back Desire

Before Possibility Partners, Ande launched three businesses, one of which was Bring Back Desire: “A tasteful, playful website sharing tips, tools and resources for women who want more intimacy, sensuality and sexual excitement in their lives.”

After 3½ years of success, she didn’t hear a calling from the business anymore, and she was always driven by passion and purpose. Eventually, she heard a new call...

Guiding Entrepreneurial Adventurers

“Every event brings you a deeper relationship with your beloved self and your beloved life, and this is especially true for the courageous, entrepreneurial adventurer.“

Ande’s core value has always been shining a spotlight and enhancing others, so she fits very naturally in the startup world. She’s able use her business to serve people, and help them be more positive, by bringing out their unique gifts and guiding them on the path to adventure.

You can find tips for entrepreneurs in Ande’s new video series: Ask Ande Startup Solutions

Get Comfortable Being Uncomfortable

“You have to build those ‘comfortable being uncomfortable’ muscles.”

Risk and opportunity are inseparable, so being risk averse can prevent entrepreneurs from taking full advantage of their skills and opportunities. However, with help, you can learn how to stay focused on what you need to accomplish despite feelings of uncertainty.

The Brand Promise

“You have to build your brand from the heart.”

The entrepreneurial space is crowded, so you will be confronted with thousands of other people doing something similar to what you do. The only way entrepreneurs can differentiate themselves is through their brand promise, or the emotional connection between you and your audience.

The Biggest Helping: Today’s Most Important Takeaway

“Life happens for you – not to you. Every event brings you a deeper relationship with your beloved self and your beloved life, and this is especially true for the courageous, entrepreneurial adventurer.”

--

Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Connect with Ande: AndeLyons.com | Instagram | Twitter | Facebook
• Watch Ande’s new video series: Ask Ande Startup Solutions
• Read Ande’s favorite business books:
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
• Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya
• Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business by Chris Ducker