In the past we used to treat marketing is sort of this one off sort of thing. It was just a way for people to get a message out quickly repeated over and over again and pray to the God of the consumer that people showed up.

Unfortunately, or fortunately, depending on your perspective, the world of marketing is so much more nuanced than it used to be.

Long gone are the days when a smaller brand had to dish out enormous sums of money to play with the big boys.

Today, with a fighting spirit and an open mind, local advertising is so much more powerful if you want to reach your target market with force and precision.

So what does this mean for you?

1. Learn the digital advertising platforms. Even if you’re not somebody who’s going to be running the ads. Learn them.

2. Recognize that you need to be in this for the long-haul. This means knowing and understanding that each piece of content has its place. It will live there forever.

3. Own your platform. Build the assets necessary to penetrate your market accurately & with precision. You need to capture emails everywhere, and not be afraid to annoy the crap out of people with your emails and your ads.

4. Video will always be your friend. Get on that. Love it. Do it daily. Video recall is 3x that of a photo.

Now go out and rock it... I’d love for you to join the Milkshake Method Facebook Group if you’d like to learn more about this stuff. It’s a free resource for you to learn more about how to succeed in your restaurant or agency. AND please rate and review if you like this stuff! Facebook.com/Groups/MilkshakeMethod

Digital Agency Owner Abroad: Kevin van de Luitgaarden the Restaurant Video Gangster joined us for an interview all the way from the Canarias Islands in Spain. He's crushing it with ads and videos for restaurants. He also has his own group similar to mine that I highly recommend joining called "Digital Marketing for Restaurants: Facebook Marketing, Chatbots, Sales..." Join us live! And leave any questions you might have for Kevin here.

To join a community of awesome restaurant marketers, check out a brand new Facebook Group I've started, facebook.com/groups/milkshakemethod

GoodMilkshake.com

Quick Review of Daniel Pink’s Book “Drive.” I read it the other day and found a few nuggets in there that will help how I try to message and market things for a business. Like what you hear? Give me a review, will ya?

Chrissy Jensen of Domestica joins us on the Insight on Business podcast. Here I am stealing Michael Libbie’s thunder and posting by myself. Great interview about how a brick and mortar business has thrived using Pinterest.

With over 500 million users LinkedIn is slowly and steadily becoming the most important platform for business. Lately I’ve been using LinkedIn to to a lot of prospecting. In this episode I discuss some key components of a good LinkedIn page, and a few ways that I use LinkedIn to do prospecting for new clients. Learn more about my LinkedIn tips and other marketing tips at GoodMilkshake.com/shakeblog.

Gabriel Lueders (@gabrielueders on instagram) is a Des Moines area woodworker and artist. We had coffee to chat about life, art, raising boys and how to document his life.

Part 2 of the Voltron List. Today, I talk about installing and using your Facebook pixel to be a part of your Voltron List! I use it to efficiently increase local biz. More: -->> bit.ly/VOLTRONlist

Figuring out the best list to use for Facebook Ads can be a chore. I share the introduction to my favorite super-hyper retargeting list I call the Voltron List. Part 1 of a multi-part series.

7 steps to creating massive amounts of content at scale for only 60 minutes per day.