Everyone claims authenticity, but it's the claims of your customers that matters.

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A learning out of class (LOOC) role reversal this week sent us to a place teacher's fear to tread, but where students were thrilled to help.

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Iconic IKEA refuses to rest on its strengths - which have now become its weaknesses - and is looking for innovative ways to make money while saving the planet.

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We can lament the missed opportunity of not hopping aboard the cannabis gold rush in the last few years, or we can look at the present to detect future opportunities.

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While we are now actively, strategically trying to grow the undoing movement, and this podcast, using social media, we DO NOT aspire to be "influencers"...certainly not in the way in which the role is currently perceived.

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Undoing co-founders Marc and Dave look to their Gen Z students (self-proclaimed savvy social media experts) to assist in promoting this podcast through social media channels.

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Music critics are just discovering something Gen Z has known for a couple years - Billie Eilish is more than a music trend. She is a movement.

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The massively successful "Roll Up the Rim" campaign had just finished when Tim Hortons launched another coffee program. Here's why.

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Five years into the most recent "bust" in Alberta's economic cycle, many still yearn for a return to the good old days.

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In a recent episode of "Social Media Marketing", marketing authority Seth Godin said he dislikes ALL marketing textbooks, citing that they all equate marketing with adverting - which is patently untrue. We, as marketers and authors of textbooks take exception to this assertion, and recruit another marketing influencer, Mark Schaefer, to help support our case.

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