Despite the COVID19 pandemic putting a damper on things, one industry that still manages to keep its head above water is the wedding industry. There have been almost the same number of weddings happening across the country when compared to pre-COVID times. The only difference is that the weddings are considerably smaller due to the insistence of the state governments that social distancing and COVID protocols should be followed.
Restrictions on the number of people who can attend a wedding vary from state to state. The TPR or Test Positivity Rate and the total number of active cases also play a major role in determining how many people can gather at an event like weddings or funerals. Any other kind of public gathering is not allowed. This was strictly implemented post-election after people started blaming the political parties for the spread of the disease via mega rallies.
These relaxations have allowed the other industries who are dependant on the wedding industry like hotels, event management, caterers, decorators, jewellers, textile shops and beauty parlours to sustain themselves. Although not at a highly profitable level, these industries are now showing signs of recovery after having to close shop during both waves.
The wedding formalities have also changed. In a society that is still heavily dependent on the arranged marriage system where the parents of the bride and groom meet and arrange for their children to get married, it has had drastic effects.
In the recent pre-COVID era, the bride and groom to be, formally meet a few times and even do a lot of video calls before getting married. This allows the couples to interact and get to know one another before tying the knot. This phase is very important and it is now becoming commonplace in urban India. However, in rural India, it is still the classic case of having seen your spouse just once before the wedding and the next time you see or interact with them, you are getting married.
With the multiple lockdowns, the closing of bars and restaurants and most offices also forcing employees to work from home, it had become extremely difficult to meet someone and fall in love. Dating apps like Tinder, Bumble, Aisle etc are also require paid subscriptions which Indians abhor.
This lead to a marked increase in the arranged marriages in urban India as well. With lockdowns and restrictions on movement in place, even physically meeting them in person has now become difficult. With fewer preparations to worry about and guests to invite, wedding planning is now becoming a smooth and easy process for the parents.
This smooth process was rattled by a petition filed in the Madras High Court this week with over 50 signatories.
Read the full article at: http://thedailyvanilla.com/2021/07/22/husbands-can-now-sue-beauty-parlours-under-ipc-420/