Dan Assor interviews Kai Hattendorf, CEO UFI, The Global Association of the Exhibitions Industry
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Introduction to UFI and Kai's position
Passion for events
How UFI works with other associations around the world
Lobbying Governments during the pandemic
Key take aways from the recent UFI annual conference
Kai's views on events of the future & hybrid model Start
Test & Trace to get the industry moving & allow travel
Kai's visit to a test trade show in Singapore
Explori visitor & exhibitor research survey
The ROI of the trade show
What are show organisers saying in different regions abut the shape of recovery
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