Good marketing seems like it would be a crucial part of any business plan, but even the best marketing plans in the world come with risks.

In this episode, we present a lightly edited version of the audio from our Oct. 4 webinar, The Dangers of Good Marketing with Adwait Joshi, the founder and Chief Seer at DataSeers, an AI software provider for banks and fintechs.

He discusses the risks of good marketing, including the business risks of attracting the wrong kinds of customers and the security risks of drawing the attention of fraudsters. He also talks about how to implement solutions.

We want to thank our member sponsor NetSpend for supporting the show.