The ignorance is the biggest price to pay in business.

In this episode, Greg Forzani and Dennis Taekema talk with Nathan Lauzon, a Calgary entrepreneur behind Notorious Suites (basement suite development & legalization) and Royal Radon (radon mitigation services). Nathan shares straight talk on:

• Why legalizing basement suites is non-negotiable (safety, value, compliance)
• The real dangers of radon in homes
• Launching a second business while running the first
• Why profit > revenue every time
• How understanding your numbers prevents expensive mistakes
• Cash flow, hiring, and quick, informed decisions
• Lessons from his childhood paper route (work ethic + accountability)
• Construction industry reputation challenges and the cost of staying ignorant

If you're in trades, real estate, or building a business that lasts, this episode delivers practical, no-BS insights from someone living it.

 Takeaways

-             Radon gas is a serious health risk and the leading cause of lung cancer.

-             Understanding your business numbers is essential for success.

-             Entrepreneurship requires hard work, sacrifice, and a willingness to learn.

-             Starting a new business can be done alongside an existing one if planned properly.

-             Confidence in business decisions comes from understanding your numbers.

-             Many trades businesses operate without a clear understanding of their costs.

-             The construction industry often lacks professionalism, creating opportunities for those who do it right.

-             The biggest debt in business is ignorance.

-             Understanding cash flow is crucial for survival.

-             Profitability is more important than revenue.

-             Hiring decisions should be based on data and confidence.

-             Business is like a video game; you need to level up.

-             You can’t provide quality service without charging appropriately.

-             The condition of a business's heart is its profitability.

Chapters

00:00 Introduction to Nathan Lauzon and His Businesses

05:40 Understanding Basement Suites and Legalization

12:17 The Importance of Radon Awareness

19:47 Starting and Growing a Business in Construction

27:58 The Entrepreneurial Journey and Work Ethic

29:49 The Leap into New Ventures

31:21 Mindset and Decision-Making in Business

34:09 Understanding Numbers for Confidence

36:01 Mitigating Risks with Financial Knowledge

38:00 The Importance of Professionalism in Trades

39:36 The Dangers of Ignorance in Business

42:42 Learning from Experience and Growth

46:27 The Balance of Cash Flow and Profitability

49:03 Strategic Changes for Incremental Gains

58:23 When to Hire: Understanding Business Growth

01:00:05 The Value of Pricing in Service Industries

01:02:06 Understanding Business Expenses and Profit Margins

01:04:23 The Importance of Financial Planning for NewVentures

01:05:34 Lessons from Childhood: The Paper Route Experience

01:10:38 Sibling Dynamics in Business: Collaboration vsCompetition

01:11:35 Fun and Personal Insights: A Lighthearted Conclusion

Our hosts are Greg Forzani and Dennis Taekema.

Our guest is Nathan Lauzon a Founder of www.notorioussuites.com and www.royalradon.com

Subscribe for more business growth tips!

Don’t forget to like and share with fellow entrepreneurs!

Visit our website www.forzanibusinesseducation.com to learn more about our tools and programs designed for More Profit and Less Stress in your business so you can turn it into a Valuable Asset.

— Follow Us —

Instagram: / forzanibusinesseducation

Facebook: / forzanibusinesseducation

Twitter: https://x.com/GregForzani

LinkedIn: https://www.linkedin.com/in/gregforzani/

— Business Training Programs —

www.forzanibusinesseducation.com/programs

— Apply for a FREE Business Strategy Session —

www.forzanibusinesseducation.com/FS

— Book a FREE Discovery Call — https://my.forzanibusinesseducation.com/widget/bookings/forzani-discovery-call