The Daniel Latto Podcast Show

The five things every business needs in place before spending a penny on Facebook ads

Too many Businesses blame Facebook or Google when their campaigns don't work. But most of the time, the real problem started before the ads were ever switched on.

There are five things I'd want sorted first.

The offer needs to be worth advertising. The landing page needs one clear job. You need a proper conversion mechanism, follow-up that turns leads into money, tracking that tells you whether the numbers actually make sense.

And there's one more thing people forget.

You also need the capacity to handle the leads, enough proof for cold traffic to trust you, and enough patience to give the campaign a proper runway.

If those pieces aren't in place, paid ads can become a very expensive way to discover problems you already had.

If you're about to run ads, or you're already spending and wondering where the money is going, book a free 15-minute call.

https://daniellatto.co.uk/fbads/

Is your marketing too inconsistent?

A lot of businesses jump from one thing to another. Facebook ads do not work quickly enough, so they stop them. Then they try Google Ads, email, content or SEO for a while before moving on again.

**The problem is usually not that every channel failed.

The stronger approach is to have several things working together at the same time. Paid ads, organic content, email, SEO, referrals and outreach can all play a part in keeping your business visible.

Consistency is what builds momentum.

Someone might see a Facebook ad, watch one of your videos, find you on Google and then finally get in touch weeks later. You may never know which individual touch caused the enquiry, because it was the combination that built familiarity and trust.

If your marketing keeps stopping and starting and you want to build a more consistent system for generating leads, book a free 15-minute call with me.

https://daniellatto.co.uk/growthenginepackage/

#DigitalMarketing #MarketingStrategy #LeadGeneration #SmallBusinessUK #ContentMarketing

A brief behind-the-scenes look at what's actually happening inside the Digital Marketing Agency this week.

I'm going to quickly walk through SOME of the live client work:

Four new landing pages going into production

Two brand new Facebook ads clients coming on board, and what their first steps look like

A campaign we've switched to client-side after it brought in too many people wanting to become franchisees, and how we're shifting the campaigns to new customers instead.

A client who pulled 98 leads in the last four weeks, so now we're tightening his qualification process to handle the volume

If you want to see how digital marketing could work for you in 2026, this is it.

Book a free strategy call at https://daniellatto.co.uk/workwithme/

Your Facebook ads may not be broken just because leads dropped this week.

Facebook performance naturally moves around. You can have a brilliant week followed by a poor one, and that does not automatically mean the advert, targeting or campaign has suddenly stopped working.

The worst thing you can do is panic too quickly.

When leads drop, businesses often want to change the advert immediately. But changing it can push the campaign back into learning, meaning Facebook has to start figuring things out again.

Sometimes the ad is tired, and sometimes it isn't.

Frequency can be one clue, but seeing an advert six, seven or eight times does not automatically prove it has gone stale. In some cases, repeated exposure is exactly what makes someone finally choose you.

If your Facebook ads are producing inconsistent results and you are not sure whether to leave them alone or make changes, book a free 15-minute call with me.

https://daniellatto.co.uk/fbads/

#FacebookAds #MetaAds #DigitalMarketing #LeadGeneration #SmallBusinessUK

Most businesses running Facebook ads are making the same handful of mistakes, and they are the ones quietly eating the budget.

In this livestream, I walk through five of the big ones: why a low daily budget means Facebook barely shows your advert, how you can end up paying more for the management than the ads themselves, the learning phase trap that stops your campaigns ever performing, the right way to ramp your budget so Facebook works out who to show your ads to, and why chasing likes does nothing for your bottom line.

Get these right and your ads start reaching new people instead of the same faces every time.

Want us to take a look at your Facebook ads?

https://daniellatto.co.uk/fbads/

In this session, I'm going to talk about why you need to give Facebook Ads time to work, and also a client regret!

If you're looking for a digital agency to help keep you in the spotlight and generate leads, we can help

https://daniellatto.co.uk/

You're getting the leads, so why aren't they turning into jobs? Most business owners are brilliant at the work but were never taught how to sell it, and a missing sales process is quietly costing them business every single week.

In this live I'll walk through the simple, repeatable process that wins more jobs without dropping your prices.

Want to chat about your marketing ? https://daniellatto.co.uk/workwithme/

Most small businesses don't go bust loudly.

They quietly bleed leads, lose momentum, and burn cash on marketing that was never going to work.

We get on four or five strategy calls a day, and the same patterns come up again and again. The owners doing all the right things in the wrong order.

The ones who got burned by an agency and stopped trusting anyone. The ones whose pipeline empties every time they get busy.

In this livestream we go through what we see on call after call, why it kills businesses slowly, and what to do about it before it costs you the business itself.

Book your free strategy session: https://daniellatto.co.uk/workwithme

Here are five things working right now in digital marketing that most business owners are still getting wrong.

On today's stream I'm covering: ✅ Why putting pricing on your ads pre-qualifies buyers before the call ✅ The ecosystem approach that's replacing single-channel marketing ✅ Getting recommended by ChatGPT and why it's the new SEO ✅ The one man band trap that quietly kills your pipeline ✅ How to tell if you have a conversion problem or a traffic problem

Whether you're a founder running everything yourself or a business owner trying to figure out where to put your next pound, this one is for you.

👉 Grab a free strategy call or see how we help businesses grow at https://daniellatto.co.uk

#DigitalMarketing #SEO #FacebookAds #SmallBusinessMarketing

Just 3 weeks to get bums on seats at a networking event using Facebook Ads - here's how we did it.

Plus, if you want a hand for your next event, click here : https://daniellatto.co.uk/fbads/