In todays podcast show, we'll discuss:

* Why the start / stop / start method of marketing is failing your business * Why a lack of planning is preventing your business from truly flying * People spend more per day on coffee than they do on ads - get started at £5 a day  * Why having a website but no offer / no traffic and no paid ads is literalliy killing your business

Book a 15 minute call with me and lets hep you fix all of these things https://daniellatto.co.uk/workwithme

I've heard 'leads' described in all sorts of ways to make it sound like there's a lot being generated.

There's only a few things that we'll call a 'lead', and I'm going to run through what those are, and what those ARE NOT!

In this podcast, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them.

If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme

It’s not just about the ad.

For a campaign to actually work, every part of the funnel has to do its job.

I’ll walk you through:

* Why your ad isn’t getting clicks 

* What your landing page needs do to stop losing traffic

* How to actually get people to opt in

* And the follow-up mistakes that kill conversions before they even start

Whether you're running ads already or thinking about it, this is the full breakdown most business owners never get.

Get this right, and your ads will stop burning cash and start bringing in leads consistently.

📞 Want help fixing your funnel? Book a call: https://daniellatto.co.uk/workwithme

In a world full of noise, ads, automation, and AI… trust is the only thing that still moves the needle.

In this livestream, I’ll break down why trust has overtaken clicks, impressions, and even conversions as the single most important KPI for any business that wants to grow in 2025.

We’ll cover:

Why buyers are savvier (and more sceptical) than ever

How trust multiplies everything else in your funnel

The content, strategies and touchpoints that actually build it

What destroys it instantly

And how to become the brand people choose even if you’re not the cheapest or the loudest

If you’re building a business, running ads, creating content, or trying to scale, this is the conversation you can’t afford to miss.

Let’s talk about what really works in 2025.

In this livestream, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through:

• Why your ad isn’t getting clicks

• What your landing page needs do to stop losing traffic

• How to actually get people to opt in

• And the follow-up mistakes that kill conversions before they even start

Whether you're running ads already or thinking about it, this is the full breakdown most business owners never get. Get this right, and your ads will stop burning cash and start bringing in leads consistently. 📞 Want help fixing your funnel? Book a call: https://daniellatto.co.uk/workwithme

If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We’ll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅ How to hold your agency accountable without being a marketing expert Whether you’re a business owner working with an agency, or running your own agency and want to improve your offer, this is a must-watch. 👉 Hit Like, Subscribe and turn on the bell to stay in the loop. _________________ What Your Digital Marketing Agency Should Be Doing for You in 2025 If you're working with a digital marketing agency, the question you should be asking right now is simple: Are they delivering real results or just ticking boxes? In 2025, digital marketing has evolved. It’s no longer just about posting on social media or running the odd Google Ad. It’s about strategy, systems and results – and your agency should be a true partner in your business growth. So, what should a top-performing digital marketing agency actually be doing for you this year? Let’s break it down. 1. Strategic Planning That’s Built Around Your Business Goals The best digital marketing agencies don’t start with services, they start with strategy. That means sitting down with you to understand:

• What your growth goals are

• Who your ideal clients really are

• What’s worked before (and what hasn’t)

• Where your audience hangs out online

From there, a great agency builds a custom plan – not just a template package. 2. Using Client Interviews to Create Powerful Content One of the most underused assets in your business is your voice – your story, your experience, your results. A forward-thinking digital marketing agency should be helping you create content through client interviews. These could be recorded calls, Q&A sessions, or simple chats that turn into:

• Social media posts

• Blog articles

• YouTube videos

• Case studies

• Email campaigns

These interviews humanise your brand and make content creation much easier and more authentic. 3. Creating and Scheduling Consistent, On-Brand Content Inconsistent content is one of the biggest reasons businesses fall off people’s radar. Your agency should be:

• Batch-creating and scheduling content weeks ahead

• Maintaining your brand voice and message across platforms

• Optimising content for platforms like Facebook, Instagram, LinkedIn, YouTube and Google

In 2025, content without strategy is just noise. A digital marketing agency should ensure your content is driving awareness, engagement and conversions. 4. Running Paid Ads That Actually Convert Organic content builds trust. Paid ads build momentum. Your digital marketing agency should be managing paid ads across platforms like:

• Facebook & Instagram

• Google Search & Display

• YouTube

• LinkedIn (if you're in B2B)

But it’s not just about boosting posts. Your agency should be:

• Creating strong ad copy and creative

• Testing audiences and placements

• Monitoring performance weekly

• Reporting back with clear results

You should know exactly how much you’re spending and what it’s bringing in. 5. Delivering Transparent, Actionable Reporting Tired of marketing reports that look like hieroglyphics? In 2025, that’s not acceptable. A reliable digital marketing agency should provide:

• Clear, jargon-free monthly reports

• Insights you can act on

• Real data on leads, conversions and ROI

• Calls or video updates to explain what’s happening and why

If you don’t know what’s working, how can you grow? 6. Being Proactive, Not Just Reactive You shouldn’t be chasing your agency. They should be leading the conversation. The right agency will:

• Bring new ideas to the table

• Watch your competitors and market trends

• Optimise campaigns regularly

• Keep pushing you forward

They’re not just doing your marketing – they’re helping drive your business forward. So, Is Your Digital Marketing Agency Doing Enough? If your current agency isn't doing these things – or worse, you’re not even sure what they’re doing – it might be time to ask some hard questions. In 2025, digital marketing success comes down to:

• Strategic clarity

• Content that connects

• Ads that perform

• Clear reporting

• A partner mindset

A digital marketing agency should feel like an extension of your team, Looking to Work With a Digital Marketing Agency That Gets It? If you’re ready to work with a digital marketing agency that focuses on real results, honest communication and strategies that actually move the needle, then contact us here https://daniellatto.co.uk/workwithme

In this episode, we’re diving deep into the world of deal sourcing in the UK property market.

You’ll learn exactly what deal sourcing is, how to do it the right way, and how it can become a solid income stream – all without needing to own any property yourself.

Whether you're completely new or already testing the waters, this episode is packed with insights, including:

✅ What deal sourcing really means and how it works ✅ The legal side – compliance and staying above board ✅ How to find motivated sellers and cash-ready buyers ✅ Tips for packaging and presenting your deals like a pro

Tune in and discover how to turn knowledge into profit in one of the most accessible corners of the UK property space.

Being a Business Owner means you wake up with the power to reinvent, refocus, and restart.

 No two days are ever the same, and that’s both the tragedy / beauty of it.

One decision, one idea, one bold move can flip the script completely.

If today was rough, tomorrow is a fresh chance to win again.

For most people, getting leads is the biggest problem in their business, and I'm not for one second saying that making that change is easy to do, but there are plenty of things you can do to help.

Let’s talk about what makes being a business owner the ultimate adventure 💬

💥 If you want us to hekp you on your journey, then talk to us here :

 https://daniellatto.co.uk/workwithme

In this episode, we are diving into how ads and content work way better together than they ever do on their own.

If you are just running ads without content, you are making it harder (and more expensive) than it needs to be.

And if you are just posting content without ads, you are leaving a load of opportunity on the table.

Let’s talk about how mixing the two can build real trust, get you better results, and actually grow your brand properly.

Property Sourcing Training: Discover the Hidden Opportunities in Today’s Market

🏘️ Property prices may be at all-time highs, but smart sourcers know... there's always a deal to be found. In this livestream, we dive into one of today’s overlooked opportunities — city centre flats.

Why now? Because cladding issues, leasehold nightmares like doubling ground rents, and sky-high service charges have created temporary fear in the market. For savvy investors and property sourcers, that means massive opportunity.

🎯 Whether you're new to property sourcing or ready to take things to the next level, this video will help you understand where the smart money is going — and how to position yourself as the expert who brings the deals.

🔗 Get access to the full Property Sourcing Training here: 👉 https://daniellatto.co.uk/propertysourcing

What we cover: ✅ Why property sourcing still works in a high-price market ✅ The truth about cladding, leaseholds, and city flats ✅ How to use fear in the market to your advantage ✅ Steps to get started as a professional property sourcer

Subscribe and hit the bell for more content on property investing, sourcing strategies, and building a profitable business in property