sync. synchronization. it’s something you witness daily and maybe even take part in, but do you know what it means? according to, paul sampson, founder and CEO of hookd.it (recently rebranded to lickd.co), we’re in the very beginning stages of the sync revolution and there’s much sorting-out to be done. while catching up with him in barcelona, he dissects the intricacies and sometimes not so happy relationship between content creation, synchronization, licensing, + youtube, and how his company is pioneering this tier of streaming media.