Owning the narrative or just getting owned? If you rely on social media for your political news, you’d conclude it’s all out war among partisans. Is anyone being persuaded to consider the other’s point of view? At a time of difficult and contentious issues from kick starting the economy, making peace with Alberta doctors during a pandemic to getting kids back to school safely, the divide seems wider than ever. Kathleen Petty talks to two strategists, skilled in the art of political communication - Corey Hogan and Melissa Caouette about how to cut through the noise, get your message out, and why it often doesn’t work.