"Girl math" is everywhere—justifying spending decisions to make them feel logical. A cash Venmo balance feels like free money, expensive bags are technically free with enough use, and pre-paid vacations mean you can shop guilt-free… right? While it’s all fun and memes, there’s a darker side to girl math that reinforces harmful financial habits.

 

In this episode, we break down the behavioral psychology behind girl math, why it’s gendered, and how to actually spend guilt-free without tricking yourself. If you’ve ever rationalized a splurge, this one’s for you!

 

🎧 Tune in to learn:

✅ The psychology behind girl math (sunk cost fallacy, loss aversion & more)

✅ How financial conditioning has shaped women's spending habits

✅ Why girl math reinforces societal norms that keep women from building wealth

✅ The #1 money skill that lets you spend freely—without guilt or mental gymnastics

✅ A 4-step framework to spend with confidence (without justifying every purchase)

 

🎉 Click here to join CASHED UP CREATIVES 🎉

It's my new online course with all the financial education you were never given it school, helping artists (and anyone else who doesn't want to budget) get out of the paycheck-to-paycheck cycle and become the confident financial CEO of their life & career.

 

If you loved this episode, subscribe, leave a review, and share it with a friend!

Want to learn more about 1:1 coaching? Click HERE to book a sales call

Follow Brooke on Instagram @notstarvingartists

& subscribe to the newsletter here!