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Today we're dimming the lights, lighting some spooky candles, and talking about the dark side of marketing. We're diving into the ghouls, ghosts, and goblins that haunt the business world... those manipulative tactics that give honest entrepreneurs a bad name.

Whether you're sipping your pumpkin spice latte or your regular morning brew, grab your coziest blanket, snuggle up with your pups, and let's explore the spooky side of marketing together. Don't worry, I promise by the end of this episode, you'll know exactly how to spot these creatures in the wild and avoid becoming one yourself.

What I hope you take away from today's episode... 

☕ There are a lot of marketing tactics to help grow your business 
☕ What makes shifts things to the darkside is the intention to manipulate for the sake of money
☕ When you focus on real value, genuine connections, and great service you are building a solid honest business 
☕ When you are fake in your marketing, eventually your real self comes through, and that's never good for business

Mentions and Shoutouts in this episode... 

Lots of love out to the pixabay creators who shared their sound effects for today's episodes (full list of creators is available in my detailed shownotes.

 ☕ ReciME: https://www.recime.app/
☕ Duolingo https://www.duolingo.com/

Links to connect with me... 

☕ Book a Consult HERE! (https://caffeinecreative.io/consult/)
☕ Website: CaffeineCreative.io (http://caffeinecreative.io/)
☕ Email me: [email protected]
☕ Find me on Substack!