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Debbie Reynolds, “The Data Diva” talks to Tom Chavez, CEO, and Co-Founder of Ketch. We discuss Tom, background in data and the reason behind his interest in the Data Privacy problem for businesses, the reason behind forming Ketch, early expectations of the outcome of Data Privacy regulations, the importance of trust by design, the proliferation of DSAR features, the way that Ketch eliminates many traditionally manual steps in implementing Data Privacy, the proliferation of duplication of data, knowledge of where data is and how to deal with data sprawl, the hidden costs of middleware (connectors and API’s), how legacy data can be managed by Ketch, companies need to ask the right questions,  the Ketch privacy study about consumer attitudes and buying intent related to Data Privacy,  and his hope for Data Privacy in the future.

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