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Debbie Reynolds, “The Data Diva” talks to Elyse Wallnutt, Founder at Agility Lab Consulting, Washington DC. We discuss her start in digital advertising at a boutique agency focused on non-profits, Google Search, SEO, Amnesty International, The Nature Conservancy, The Center for American Progres, the disruption of Adtech and changes imposed on other companies Apple’s App Transparency and it’s widespread effects and changes, Opt-In is foreign to the US, how she helps companies deal with these new realities through her 4 Step Autonomy Framework, First-Party data is desirable and her discussions about Third-Party data, Third-Party plug-in problems, Better Health FTC fine, all Third-Party data should be closely scrutinized Zero-Party data, her thoughts about a Federal privacy law and her hopes for the future of Data Privacy.

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