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In Episode 275 of the Data Diva Talks Privacy Podcast, Debbie Reynolds, the Data Diva, speaks with personal data privacy consultant Toin Berry about how personal data is collected, combined, inferred, and reused in ways that can significantly affect individuals without their awareness. The conversation focuses on how modern data ecosystems operate beyond direct data collection, emphasizing how inference and aggregation can shape outcomes for people in ways that are difficult to see and even harder to challenge.

Throughout the episode, Debbie and Toin explore how personal data moves through complex networks that include platforms, data brokers, analytics firms, and secondary users. They discuss how information collected in one context can be repurposed in another, how inferred attributes can be treated as facts, and how predictive models can influence decisions about individuals in employment, housing, access to services, and social standing. The discussion also addresses how these practices affect autonomy and agency, particularly when individuals are unaware that profiles are being created about them based on behavioral signals rather than explicit disclosures.

The conversation further examines the limits of commonly promoted privacy controls, such as deletion requests and consent mechanisms, when data has already been copied, enriched, or redistributed across multiple systems. Debbie and Toin talk about the role of data brokers, the recycling of personal data, and the challenges individuals face when trying to understand where their data travels and how it is ultimately used. They also compare approaches to privacy protection in different jurisdictions, including perspectives shaped by European data protection frameworks and U.S. sector based models, highlighting how cultural and regulatory differences influence expectations and outcomes.

This episode also emphasizes the importance of education and data literacy in privacy conversations. Rather than focusing on fear or alarm, Debbie and Toin discuss the need for clearer explanations of how data-driven systems work, how inferences are generated, and what meaningful prevention looks like in practice. The discussion reinforces the idea that privacy is fundamentally about human impact, agency, and long-term consequences, and that understanding data use is essential for protecting people in increasingly complex digital environments.

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Debbie Reynolds Consulting, LLC