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Vibeke Specht, Co-founder of Peak Privacy and Author of “From GDPR Confusion to Privacy First Marketing”

In this episode of The Data Diva Talks Privacy, Debbie Reynolds, The Data Diva speaks with Vibeke Specht, Co-founder of Peak Privacy and author of “From GDPR Confusion to Privacy First Marketing,” about privacy, data governance, and the broader societal impact of data-driven marketing practices. Vibeke shares her background in journalism, political science, and marketing, explaining how her work evolved into a focus on privacy as she recognized the deeper implications of data collection, tracking, and profiling.

The conversation explores how GDPR is grounded in European history and fundamental rights, including protections against surveillance and misuse of personal data, and how this approach differs from more commercially driven data models often seen in the United States. Debbie and Vibeke discuss how marketing teams were among the first to confront the operational impact of GDPR, particularly through cookie regulations, consent requirements, and shifting expectations around transparency and accountability.

They examine the evolution of the ad tech ecosystem, including third-party cookies, large-scale tracking, and the role of dominant platforms in shaping how data is collected, shared, and monetized. The discussion highlights how complex and opaque data flows make it difficult for both organizations and individuals to fully understand how personal data is used, creating risk for companies and limiting meaningful user control.

The episode also explores how data practices influence behavior at scale, including the potential impact on democratic systems, decision-making, and public trust. Vibeke emphasizes the importance of moving beyond surface-level compliance and addressing the underlying structures that drive data collection and use, while organizations must balance innovation, competition, and responsible data practices in an increasingly complex regulatory environment.

By popular demand, Debbie Reynolds Consulting is now offering executive briefings on emerging data privacy risks and how companies can avoid them. To learn more, visit the Executive briefings page on my website.

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Debbie Reynolds Consulting, LLC