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Debbie Reynolds “The Data Diva” talks to John Arts, Co-Founder of Rita Personal Data, an app designed to give individuals control, visualization, and transparency of their data. We discuss data agency for individuals, the influence of GDPR on the data landscape, cookie control, smart devices gathering data, how respect for security and privacy can be a business advantage, the asymmetry of value with free services, limiting 3rd party risk, consumer trust leads to more accurate data, new situations need new models and his hope for future.

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