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Debbie Reynolds “The Data Diva” talks to Prashant Mahajan,  Founder & CTO,  of Privado. We the company’s growth and commitment to help organizations prevent privacy challenges at the code level, the problems Privado solves for organizations, how to get companies to be proactive about privacy, the conflict between data uses and compliance, addressing speed challenges in operations, majority of data privacy issues missed due to manual processes, how privacy changes affect AdTech and his company’s ability to help, the Ad industry now and the need for change course, how Privado makes the developer’s life easier, what he sees as future issues, harm is irreversible, and thus one should try to prevent it, his client's statements of benefits to them, companies benefit from Data Privacy automation and transparency, relying on memory brings risk to organizations and his hope for Data Privacy in the future.

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