The Data Heroes Podcast (powered by RingLead)

“You had the data you had, and you did the best you could with it,” says Andy, referring to old, simpler approaches to data in times gone by. In this episode of The Data Heroes podcast, Andy Caron joins our host, John Kosturos, to discuss the data landscape evolution. She delves into the requirements of the modern marketing world, and the importance of having a marketing automation platform to perform specific functions.

Andy talks about her professional path and explains why the community is the biggest strength of Marketo. Our guest and John also chat about the Ideal CustomerProfile (ICP) and best approaches for building it out. 

Data is everywhere. We are surrounded by it. However, instead of being inundated by information-overload, the greatest companies use their available data to fuel their customer approach and improve their marketing automation strategies. But what do these processes look like, and how do companies such as Marketo tackle data-related matters?

In this episode of The Data Heroes Podcast, Amanda Thomas and our host, John Kosturos, discuss significant aspects of marketing automation, data clean-up, and the importance of solid collaboration between marketing and sales teams. Amanda generously shares a great piece of advice to all those who'd love to join Marketo, encouraging them to seize this once-in-a-lifetime opportunity.

Amanda Thomas, a five-time Marketo Champion and MarTech consultant who excels in marketing automation, also talks about the wonders of data and how it can help companies get vital information about their customers. She shares some of the best strategies to obtain desired data, focusing especially on data segmentation.

• 2021 Marketo Champion 
• 3x Marketo Certified Expert 
• Tucson Marketo User Group Leader and Co-Founder

“Stay relevant and do the most good for your prospects, your customers, and your company,” is Lauren's marketing motto that she applies to all of her projects.

In episode #02 of The Data Heroes Podcast, Award-winning senior marketer, Lauren McCormack (Senior Manager, Digital and Marketing Automation at Neo4j) reviews refined product tactics & marketing strategies of her current and previous roles. She provides insights into the world of Marketo, marketing automation, aggregating data sets, and learning how to quantify, measure, and optimize for revenue.

Lauren also covers the dynamics between sales and marketing and the importance of viewing your customers as people in a 2-way relationship. She emphasizes the need for companies to pay attention to landing the right kind of content and messaging, call to actions, and compelling campaigns to maximize ROI.

• 6X Marketo Champion
• Adobe Fearless 50 Marketer, 
• Marketo Champion of the Year,
• Marketo User Group Leader of the Year

“Intent is like a new toy” is Jessica’s analogy for this trending market strategy. In episode of The Data Heroes Podcast, Jessica Kao, Senior Director of Demand Operations at F5, talks all things intent, scoring systems, and ICPs. Jessica is a data hero at analyzing and understanding trends in the data, and looking for signatures of pattern behavior to uncover customer intent.  

“Every situation is going to be different” explains Jessica - companies should be equipped with flexible frameworks, strategies, and thought processes for managing intent data for different customers. She suggests businesses should be prepared to apply maturity scales and additional point-scoring systems, such as keyword scoring to reach MQLs. 

Outside the corporate landscape, Jessica has even implemented her data analysis skills in the world of science. At Stanford University she completed her Ph.D. in cancer biology, breaking down the data to understand the signals of breast cancer in women.