The idea is to get conversions working with free traffic then use paid traffic to upscale as the most expensive part of paid traffic is paying for leads when your funnel does not convert.

To see the full blog visit: https://www.davidarm.com/how-to-drive-targeted-traffic-from-instagram-to-your-email-list/ 

When you're a small business or just testing from home, you may not have the budget and conversion in place to benefit from paid advertising. In this video I talk about using Instagram to drive traffic to your landing page for free and test conversions. Once you get this working, you can then use paid advertising to upscale.

• You may want to try one or more traffic source and track what traffic gets the most people onto your list which may be free traffic or paid traffic and be very changeable as you drop and change sources. At this point, they still need to know like and trust you (this comes later) but you're just getting them onto your list for now. So track source to email signup. For this, I use Google Analytics.

• Many users may just be freebie seekers and sign up for your free gift and have no further interest. [vertical_spacing height="15"]
• Maybe a competitor or someone analysing your signup process. Don’t be alarmed as someone trying to copy your style is not you and their inconsistency will show which is another reason to be yourself when you email.

• The ability to tell a story in a three-part narrative Start, Middle and End with a call to action to build trust with your email list so they feel like they know like and trust you. Obviously, each email is a true story that happened to you or an experience your client had. Here is a short example of my story which I talk about in one of my emails.

• • Start - I built an email list within 5 days of 683 people and sold 43 products[vertical_spacing height="15"]
  • Middle - and told my work I did two training courses on email marketing and got the above results.[vertical_spacing height="15"]
  • End - My work said my process would not work for them which left me speechless and I started this blog and held nothing back to help others experience my success and to get testimonials to prove my success can be duplicated for many businesses.[vertical_spacing height="15"]
  • Call to action - Join my free Facebook group where I answer all questions so you can see the same results.

1. Score an email subscriber when you send an email and they read the email and click the link in the email to learn more which takes them to a blog = 10 points.[vertical_spacing height="15"]
2. Tag the email subscriber where they clicked a link to visit a blog with the blog title or id so you can group interests together for a trigger to fire. More on triggers next.[vertical_spacing height="15"]
3. Set up triggers that send an email inviting your email reader to a sales video or page if the user score hits 50 points as 4 or 5 pages of content should be enough to let an email reader see you are knowledgeable in your niche and let your email reader decide if they know like and trust you and now see your offer and should have warmed to you and be more likely to buy your product or service.[vertical_spacing height="15"]
4. Send an email tip daily for the first 5 days when the user joins your email list as they are most responsive. Then weekly, if after 6 or 8 weeks an email user does not open an email reset their score to zero as it means the last 6 or 8 weeks have not been of interest or your email reader. Or your email reader is not at a place to buy and you could look at the tags to see what blogs they looked at and send out a personal email offering help or free consultation.[vertical_spacing height="15"]
5. If after 6 months the email readers do not open any emails remove them from your email list as they are not a good fit for your product or service.[vertical_spacing height="15"]
6. Boom - you have an automated lead generation system where you just send traffic to. Ok, there is a bit more to it as you need to monitor the effectiveness of each automated email and fix where needed. This becomes more of a housekeeping process where split test the weakest email and split test to improve conversions. That's for another blog.

• While Mautic is my prefered choice, it’s not for everyone as you need to self-host which may be an easy or nightmare learning curve depending on your experience.[vertical_spacing height="15"]
• If you chose ActiveCampaign. Select the Plus option for lead scoring.[vertical_spacing height="15"]

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• If you write an email that totally leaves your reader wanting more, then put a link to a sales page/video and test conversions.
• Depending what stage your email reader is at depends whether they want your product or service right now or just like to read about it and they are putting a plan together for later in the month/year.

• Professional Introduction
• Business Introduction
• Self-Introduction
• Professional Thank-You Email

1. You start by introducing your organization.
2. You write what your company specialise in.
3. You state how long you have been in business for.
4. You mention big clients as a testimonial for your business.
5. You drop a link to a web page with a contact form.

1. They jump online and do a search for companies or see an advert for companies who offer the service or product they need or want that looks interesting and click it.
2. If they like the website, testimonials, video intros etc. The make contact.

1. Write down the benefit your company offers, let's say you were a cleaning company, it may go something like this.
   1. Cleaning company where all staff are trained in cross-contamination control and product usage safety
2. Change your benefit to how your benefit saves a company time or money.
   1. Cleaning Can Reduce Absenteeism In The Workplace
   2. How chemicals in the office may be a hazard to employee health
   3. How cleaning improves our bottom line
3. We are wired to love stories. so use this to tell a real story and a story as a three-part narrative,  beginning a middle and an end. Start your story with the impact to keep attention from the headline.
   1. A study of 384 offices revealed a quarter of the office soap dispensers are contaminated with faecal bacteria. It is estimated that only 5% of people know how to wash their hands properly.Think that's scary?According to public health organisation NSF International, the interior tap of a water machine gathers an astonishing 2.7 million germs per square inch.And it gets worse!Courtesy of hair fibres, sweat and earwax, headsets are a breeding ground for bacteria which can spread skin infections and even lice!This is just three of the common eight major cause of staff sickness.To see the other five click to visit my YouTube video.

1. Send out an email subject that gets the interest of the company individual reading it.
2. Told a story that got reader interest.
3. Create a YouTube video on your phone and post it as unpublished so only people who get your email will see your video. By moving your email reader from their email to your YouTube video, they now get to see your personality and the other five points to make up their mind if they trust you and want to work with you.

1. At the end of the YouTube video say “If you would like to have a chat, call (your number) or click the link in the description” which goes to a call back request form on your website.

1. Add the URL of the page you want to test.
2. Click the add Variant.
3. Then select something on your page to change, in my case, I moused over my page title and a big blue box appears around my title which lets me click and edit my text as you can see in the image below...
4. Save and run the experiment.

• Headlines - to see what gets the most action from paid advertising as your headline should read the same as your paid ad for the sake of the visitor knowing they land on the correct page.
• Button placement - as you may have a signup image and test the button before or after the image.
• Font style, colour etc.
• Different images, of you and your, product images to see if any get a better conversion rate.

• Your leads interests.
• Your leads problems.
• Keeping your lead feeling valued.
• And if you have the know how. Do it all on automation.

1. They come to your site by paid or free traffic source.
2. You offer a free give away in the form of an E-book, Video/Podcast how-to or interview in return for their email address.
3. You send them emails and convert them to a customer.

• never sell to your list
• Keep giving free advice
• Eventually, they will buy

• New email subscriber downloads your free ebook = 0 points. It’s possible your ebook has a “To Learn More” link at the end which takes your subscriber to a sales page. (now they know you have a product). If they buy, your shopping cart adds a tag to that subscriber for that product.Just know, a very low percentage of first-time subscribers will buy from the ebook. Something like 0.01%
• Whan a subscriber just joins your list. They are at their highest action taking stage. Use this time to email out tips related to your service or product but don’t sell.
• Day 2 - email out a tip - subscriber opens it = 10 points
  • Did the subscriber click the link at the bottom of your email to read one of your online blogs? = 5 points.
  • Does the visitor click more blogs as you have your blog's setup so the footer of one blog leads onto another blog and displays that link? If clicked = 5 pints
• Day 3 - email out a tip - subscriber opens it = 10 points
  • Did the subscriber click the link at the bottom of your email to read an online blog on your site? = 5 points.
  • Does the visitor click more blogs as you have your blog's setup so the footer of one blog leads onto another blog and displays that link? If clicked = 5 pints
• Day 4 - email out a tip - subscriber opens it = 10 points
  • Did the subscriber click the link at the bottom of your email to read an online blog on your site? = 5 points.
  • Does the visitor click more blogs as you have your blog's setup so the footer of one blog leads onto another blog and displays that link? If clicked = 5 pints
• Day 5 - do the points = 50 points? If yes send out an email that asks the subscriber to visit your sales letter, video, or call to action. Much higher chance of a sale as you have now shown you are an expert in your niche and built up trust. Think of it as self-branding.If the subscriber does not open your email - no more emails for a week. Then repeat an email with a tip until they hit 50 points, then the trigger fires an email with the related offer.
• If they don’t open their emails for 4 weeks reset their points and let them earn their points again, that way you only email out tips till you find their interest and they rack up the points again.

• Undervaluing - If your reader has consumed 6 or 7 pieces of content. Wither it be emails, web pages, downloads or a combination of all and you have not sent an email to your offer, you are undervaluing your points system and time to put your points up to hit the trigger score faster.
• Overvaluing - You have a high unsubscribe rate and lots of complaints about consistently selling. Time to put your points down so your offer emails don’t get sent out as often.

• ActiveCampaign
• Drip
• Mautic if self-hosted as it’s open source.